NBC Will Unlock 'Hairspray' Snapchat Lens During Thanksgiving Parade

By jpoggi@adage.com (Jeanine Poggi)


In an effort to better exploit a Snapchat ad buy, NBC will use traditional media to promote its Snapchat lens for the upcoming live broadcast of “Hairspray” the musical.

During the Macy’s Thanksgiving Day Parade, NBC will air a commercial that includes a Snapcode, which viewers can scan with their phones using the Snapchat app to get a “Hairspray” lens ahead of the live broadcast on Dec. 7.

The Snapcode will also be promoted during “The National Dog Show,” NFL games on Thanksgiving and in late night. There will also be print elements, with the Snapcode appearing in US Weekly, NY Magazine and TV Guide.

In an effort to better exploit a Snapchat ad buy, NBC will use traditional media to promote its Snapchat lens for the upcoming live broadcast of “Hairspray” the musical.

During the Macy’s Thanksgiving Day Parade, NBC will air a commercial that includes a Snapcode, which viewers can scan with their phones using the Snapchat app to get a “Hairspray” lens ahead of the live broadcast on Dec. 7.

The Snapcode will also be promoted during “The National Dog Show,” NFL games on Thanksgiving and in late night. There will also be print elements, with the Snapcode appearing in US Weekly, NY Magazine and TV Guide.

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Source:: Advertising Age – Digital

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