As a freelance content writer, part of what I do involves keeping my ear to the ground and spotting trends in online conversations. Lately the air has been abuzz with many things: politics, machine learning, natural disasters, relief efforts, and other developments that will no doubt go on to characterize 2017. But one trend in particular really caught my eye and gave me some hope; the conversation surrounding mental health is really gaining steam.
About three weeks ago, I decided to start a thread on Twitter full of mental health resources for people who couldn’t afford therapy. There has been a lot of mainstream talk about talk about psychotherapy. Jay-Z even mentioned it on his latest album. It’s been heartening for me because now I see that the subject has become less taboo.
But there has also been a lot of talk about how people are struggling financially, especially among the millennial generation. As someone who has been diagnosed with clinical depression, the thread I started was born from a genuine desire to help people get the help they need. So far, that thread has gained 66,212 retweets and counting. That’s over 66,000 shares in only three weeks! It’s also gained 6.7 million impressions, 238,253 engagements, and led to 9,952 clicks on my profile.
Apparently, I’ve done something right! It’s very gratifying to know that I’ve done something that will no doubt help a lot of people. I’ve gotten numerous “thank you” messages, and also follow up questions from people who have been seeking help for a long time. The experience has also given my online marketing brain a chance to observe what it takes to make a social media post go viral, so that I can replicate that in the future. I’ve boiled it down to eight things that I definitely did right.
- I spotted a trend. I’m on Twitter quite a lot, both for work and personal interaction. It’s an excellent platform to get a feel for what people are talking about these days. News moves fast on Twitter, but usually there are a handful of topics that stay consistent over several months. A lot of people in my sphere or influence were discussing things like mental illness awareness, therapy, self care, and topics relating to it. Because of my experience with depression, I was able to pick up on this quickly. If you monitor social media, RSS feeds, and/or Google alerts for topics that are relevant to your skills and experience, you’ll find opportunities to add your voice to the conversation.
- I had a genuine desire to help. I know that as a freelancer, I often get so caught up in the business of what I do that my desire to help becomes secondary. But all in all, I’m a person who likes to use what she has to help other people solve their problems. This is why it’s important to get to the root of why you do what you do. What are you good at? What do you know? Are Go to the full article.
Source:: Business 2 Community