For more than 30 years, I’ve been a freelance writer. I’ll admit that I’ve also held down a full-time job for 99 percent of those years. I can’t afford to waste time searching for what I need to complete writing assignments. So I’m very discriminating when it comes to free online resources for writers. I want resources that are reputable, easy to navigate, and offer useful information.
Following are several of my go-to websites for everything from expert sources to stock images.
Purdue University’s OWL Writing Lab is a comprehensive resource on for more formal writing topics. You’ll find all the basics — grammar, punctuation, mechanics — plus subject-specific writing, research and citation, and more.
Let’s face it, when you’re optimizing copy for search engines, Google is the search engine to target. Industry statistics show that, in terms of global market share from July 2016 to July 2017, Google led with about 92 percent, followed by Bing and Yahoo! at 2.5 and 2.3 percent, respectively.
That said, the Google AdWords Keyword Planner is a helpful tool for researching which keywords and phrases to include in your copy. Granted, you need a Google AdWords account to access the tool, but you don’t need to spend any money to do so. One way around it is to create and pause an AdWords campaign. You may, however, need an active AdWords campaign in order to access the tool.
For marketing copywriters, the HubSpot blog is a treasure trove of information. The folks at Hubspot have content marketing down to a science. Admittedly, the categories are rather broad: marketing, sales, and customer success. However, the marketing blog posts cover many writing topics. A search on the word “writing” turns up dozens of related posts.
Seth Godin is synonymous with marketing. What I love about his blog is that it’s to the point. One blog post, for instance, is only 175 words. While this may go against SEO best practices for minimum word count, Godin’s posts are written with the reader in mind.
The Copyblogger blog offers useful insights, whether you’re a newbie writer or one with decades of experience. Topics run the gamut from conversion to eBooks to social media.
Many blogging sites require writers to supply their own images. One site that consistently shows relevant search results is Burst, powered by Shopify. When I entered the word “summer,” the site returned 141 matches, including these:
If you’re looking for an expert resource for an article, Help A Reporter Out (HARO) is a great starting point. Founded by public relations guru Peter Shankman, HARO is now owned by Cision. HARO is used by both writers and expert sources. I also do public relations work, so I have used HARO for both finding sources and for making my clients available as expert sources.
The following site could also be categorized under “fun.” It’s easy to get distracted when you’re using the internet archive Wayback Machine. This nonprofit site is a digital library of Internet sites and Go to the full article.
Source:: Business 2 Community