Mobile Gaming UX: 4 Essential Tips and Tricks

By Hannah Levenson

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If you want to deliver a great mobile game user experience, you must first understand what your gamers are like, and what they need. Some of these needs are universal to all gamers, while others are unique to the mobile platform. And just to make things clear right from the get-go – graphics has never been a necessity, on any platform, any genre, ever.

Gamers’ needs that are the same, regardless of the platform, are fairly obvious: they want to experience fun. They want fresh, creative ideas. And finally – they want to be challenged.

When it comes to what your gamers are like – it’s vital to understand that mobile gamers are different from console and PC gamers. The latter are usually more avid gamers, with plenty of gaming foreknowledge and experience. Mobile gamers, on the other hand, are mostly casuals and newbies to gaming in general.

So building games for mobile means you have to prepare for a mix of newbies and veteran gamers, that both want to experience same levels of fun, creativity, and challenge.

Below you’ll find some of the essential tips for delivering such a user experience in mobile gaming apps.

‘Challenging’ and ‘fun’ aren’t always the same thing

What all games with great UX have in common is that they’re offering their players a challenge. That can be a puzzle that needs solving, reflexes to be trained, or a living, breathing competitor to be defeated with a mix of different skills. Essentially, games would not be games if they did not offer a ‘challenge’. However, this can be challenging for the app pros themselves (see what I did there?).

They need to be careful not to build a game that’s too complex for the newbies, or too simple for veterans. Having a steady difficulty progression is key to offering a fun, challenging game. For example, a puzzle game can start simple enough, but evolve into a more difficult challenge. Or, for a multiplayer game, having a well-designed matchmaking system that won’t pair complete newbies with hardcore veterans can result in a great user experience for all types of gamers.

In order to make sure the game is both challenging and fun to newbies and veterans, you’ll need a quality onboarding process. A hint system, or a beginner tutorial is common practice, and for a good reason. It allows newbies to get acquainted with the game’s mechanics and basic genre features. For example, a beginner’s guide for an RPG could teach newbies how to create and customize their characters, how to collect gear and what it does for them.

With games, it’s also essential to allow players to skip the beginner’s tutorial. That way, the game allows more experienced users to jump straight into the action, instead of wasting time going through things they already know. Consequently – the game ends up being equally fun and challenging for both newbies and veterans, while also not being too boring or too complex to both groups.

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Source:: Business 2 Community

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