Mobile-First, Adaptive, or Responsive Design: Which to Choose for the Website so Customers Want to Buy Your Product or Service
By Hassan Bawab
TeroVesalainen / Pixabay
What is Adaptive Design?
Adaptive web design adapts to the browser environment, and may or may not take into account the browser’s size. I bet customers think that the mobile web is the new black as they find themselves spending at least a few hours a day surfing the web on a mobile device.
Users joyfully browse sites that are created to ensure a comfortable web journey no matter what device is used, and ignore sites that are not optimized for their smartphones or tablets.
The core of customer satisfaction or disappointment is a website’s design. If it is chosen properly according to customers’ needs, then users are likely to be pleased. So how do you make the right choice?
In this article, I’m going to reveal what a mobile strategy is, why it is crucial for a company’s online presence, and what web design to implement when building your website so that your visitors fall in love with it.
First, let’s learn about mobile strategy.
What is a Mobile-First Strategy?
Smart phones and tablets are quickly becoming people’s personal pocket computers. As a result, customers are using these devices everywhere, and that greatly influences how they evaluate companies’ websites, how they interact with the companies, and how they make decisions.
Unfortunately, many executives still underestimate mobile trends, although in reality, these trends can be huge, game-changing opportunities for most businesses.
But what exactly is a Mobile-First strategy? A Mobile-First strategy is when a website is intentionally built so that customers and employees will interact with it from any device they have.
Implementing a mobile strategy may also be advantageous for search engine optimization (SEO) of the site. Not long ago Google finally made an official announcement that it is going to slap websites silly if they are not optimized for mobile.
The second reason to make a site mobile-optimized is statistics. Currently, 61% of users are unlikely to return to a mobile site they have trouble accessing it, and 40% will visit a competitor’s site instead.
Few people doubt the necessity of using a mobile-strategy. Most companies are wondering HOW to implement the strategy and what web design to use in order to make their website attractive for both desktop and mobile users.
Two of the most common types of web design that work for Mobile-First websites are Adaptive Design and Responsive Design.
It consists of multiple interpretations of the same design – one for each size. Each version is assigned to specific ‘anchor points’ that tell a browser when to jump to the next layout.
A designer will usually create a different layout for each of the six most common viewport widths (320px, 480px, 760px, 960px, 1200px, and 1600px).
When to choose Adaptive Design?