Minimum Viable Localization: A Powerful Strategy to Globalize Your App on Low Budget

By Jennifer Warren

Monthly apps used and installed 2017

Is your app available in English-only? If so, you may be leaving a lot of money on the table.
The App Store consists more of non-English speaking nations than English speaking ones. In fact, 60% of the 130 countries with app store presence are non-English speaking nations. This translates into 100s of non-English speaking markets and billions of non-English speaking potential users that can accelerate your app downloads, and in turn, your revenue. If you want to tap into these large user bases, the best way forward is through localization.

Executing localization strategies at the global level may seem daunting. I know what you may be thinking: Doesn’t global localization mean huge investment? Not exactly. You don’t have to feel scared about the investment, or for that matter, the strategy. Say hello to Minimum Viable Localization and things will fall in place.

You may have heard of Minimum Viable Product model. Minimum Viable Localization works on the same model, but the focus is on identifying and localizing the core features of your app for different markets. Take a look at some of the major markets you may think about expanding into based on number of App Store downloads.

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These major markets offer million dollar opportunity for app development companies and the majority of them are non-English-speaking countries. All you have to do is leverage the minimum viable localization model and take the plunge.

Minimum Viable Localization in a nutshell

Minimum Viable Products are launched with minimal features and functionalities. By the same token, Minimum Viable Localization focuses on a healthy minimum that stands somewhere in the middle of a polished and a final product, but still has the power to draw and delight the users. Your product may not be the best of the lot, but it should give value to users.

When it comes to localization, ‘minimum viability’ refers to localizing least number of features to acquire more users in your target market.

Who should adopt a Minimum Viable Localization model?

There are two major factors in adopting a Minimum Viable Localization model for your app:

  1. If your app is already up and running, and you mainly depend on organic searches for attracting users, then localization could be the key to globalizing your app.
  2. More importantly, if your app is firing all cylinders in English speaking countries, then it could be time for you to think about your localization plans.

If you fall into either of the above categories, the next step is to think about the steps you need to take in order to leverage the Minimum Viable Localization model for your app. Here are eight tips to help get you started.

8 steps to Minimum Viable Localization

Tip 1: Plan your app structure with localization in mind

If you have plans to localize your app in the future, make sure the structure is simple enough. Why? Because a simple app structure makes localization a lot simpler.

A flexible, simplified app structure speeds up the localization process, especially during the initial stages. Sometimes there’s a sudden customer demand for a localized app, Go to the full article.

Source:: Business 2 Community

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