Microsoft Will Be Just Fine Even After World's Largest Cyber Attack

By adageeditor@adage.com (George Slefo)


Hospitals, automotive manufacturers and regular consumers have fallen prey to the largest ransomware attack in internet history as hackers exploit a known vulnerability in Microsoft’s operating system.

Sounds dire. But the Microsoft brand is likely to emerge without significant damage, partly because cyber attacks have become commonplace even if the scale has grown. It’s unlikely that the incident will drive institutions and consumers from Microsoft toward Apple products, even in spite their reputation for being immune to such outbreaks.

“I don’t believe the Apple-Microsoft debate is about security,” said Sean Pike, program VP in the security products group at IDC, a tech industry research provider. “If Apple or any other operating system became the predominant system, I’m positive that more attacks would target vulnerabilities specific to that operating system.”

Hospitals, automotive manufacturers and regular consumers have fallen prey to the largest ransomware attack in internet history as hackers exploit a known vulnerability in Microsoft’s operating system.

Sounds dire. But the Microsoft brand is likely to emerge without significant damage, partly because cyber attacks have become commonplace even if the scale has grown. It’s unlikely that the incident will drive institutions and consumers from Microsoft toward Apple products, even in spite their reputation for being immune to such outbreaks.

“I don’t believe the Apple-Microsoft debate is about security,” said Sean Pike, program VP in the security products group at IDC, a tech industry research provider. “If Apple or any other operating system became the predominant system, I’m positive that more attacks would target vulnerabilities specific to that operating system.”

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Source:: Advertising Age – Digital

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