McDonald's Delivers Long-Lost Sauce to Crazed 'Rick and Morty' Fans On Twitter

By glsoane@adage.com (Garett Sloane)


McDonald’s dug deep into its inventory of discontinued menu items, resurrecting its long-forgotten “Mulan” Szechuan dipping sauce, and now it’s basking in a glaze of delicious karma on social media.

This weekend, the fast-food chain sent a half-gallon bottle of the dipping sauce to the creator of “Rick and Morty” Justin Roiland, because he mentioned the sauce in his freaky sci-fi show’s season premiere.

Cartoon Network, which airs ‘Rick and Morty,’ streamed the pilot online in April to stir interest in the full season starting this weekend, and in that pilot there were multiple mentions of the McDonald’s dipping sauce.

McDonald’s dug deep into its inventory of discontinued menu items, resurrecting its long-forgotten “Mulan” Szechuan dipping sauce, and now it’s basking in a glaze of delicious karma on social media.

This weekend, the fast-food chain sent a half-gallon bottle of the dipping sauce to the creator of “Rick and Morty” Justin Roiland, because he mentioned the sauce in his freaky sci-fi show’s season premiere.

Cartoon Network, which airs ‘Rick and Morty,’ streamed the pilot online in April to stir interest in the full season starting this weekend, and in that pilot there were multiple mentions of the McDonald’s dipping sauce.

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age Digital

Be Sociable, Share!