By Tom Demers
Over the past few years, digital marketing has become a major priority for many small businesses. Previously a “nice to have”, digital marketing is now a “must have”. The proliferation of social media and online services like Google into our daily lives means that the vast majority of small business target customers can now be reached online.
One issue with digital marketing for small businesses is figuring out which channels to concentrate their efforts in. Digital marketing is growing increasingly broad as relatively new social networks like Snapchat continue to redefine an evolving landscape. Meanwhile SEO strategies have to be regularly tweaked to keep up to date with Google’s algorithm updates. The challenge for small businesses is to stay abreast of the latest trends in digital marketing and then choosing which digital activities to invest their resources in.
Digital Marketing Tips for Small Businesses
To help you develop and hone your digital marketing strategy, here are 3 digital marketing tips for small businesses to consider for the future.
Ranking in local search queries can be a big win for small businesses — think “best pizza near me”. Taking the steps you need to rank for local searches does not have to be a major outlay either. The first thing you will need to do here is optimize your title tags and meta descriptions for local searches. If local customers are important to your small business then you should edit your title tags and meta descriptions to include the name of your locality. You should also ensure that your small business is added to relevant online directories. It is absolutely vital that your small business is listed on leading directories like Google My Business (GMB) and Yelp. Local directories dominate page one search results, it is up to you to make sure your business is listed. Ensure that all your details are accurate and consistent across all directories.
Optimize Mobile Usability and Page Speed
Nearly 60 percent of searches are now conducted via mobile. Unfortunately, as many as 91 percent of small business websites are not optimized for mobile visitors. The problem here is that visitors might find your site in search results but if they click through to a site that does not display correctly on mobile then they will quickly leave your site. Similarly, Google is increasingly placing an emphasis on page speed (and of course fast loading pages also help improve user experience and conversion rates), so becoming acquainted with page speed best practices and identifying quick wins to speed up your site is a great area of focus for the rest of the year and into 2018.
A high bounce rate can harm your site’s ability to rank. You are also losing out on potential customers here. Mobile optimization is essential and, if anything, it will only grow more important as the number of people using mobile devices continues to increase. Again, Go to the full article.
Source:: Small Business Trends