Marketing Technology Explained: Everything You Need Know

By adageeditor@adage.com (George Slefo)


Let’s say you’ve recently been in a conversation about marketing technology where at least somebody didn’t exactly know what martech is. They got through by saying things like “consumer journey,” “Lumascape” and “Marketing tech is going to be the hottest trend this year, no doubt.”

We’re not saying that person was you. But to help end the confusion one sometimes encounters over marketing technology, here’s an easy explainer.

What is martech, anyway?

Let’s say you’ve recently been in a conversation about marketing technology where at least somebody didn’t exactly know what martech is. They got through by saying things like “consumer journey,” “Lumascape” and “Marketing tech is going to be the hottest trend this year, no doubt.”

We’re not saying that person was you. But to help end the confusion one sometimes encounters over marketing technology, here’s an easy explainer.

What is martech, anyway?

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Source:: Advertising Age – Digital

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