By Nital Shah
Is your restaurant leveraging digital channels to get more customers?
Getting customers in an industry as competitive as the restaurant business comes with a number of unique challenges. One of these challenges is the growing expectation of consumers being able to access information about your restaurant online. So being present online is essential to your success.
Here’s the problem: you have a million and one other tasks on your plate (pun fully intended). You have to prepare the menu, negotiate with suppliers, hire the right personnel, and make sure everything is in pristine condition. With your energy divided into all areas of your business, you don’t have time to tend to a website and market it effectively.
Can you get by without a website in this digital age? Can your customers still find you in search engines?
We’ve got some good, and some not so good news for you… Eventually, we recommend you have a website. Your own asset that you own in the online world. However, in the short term it is still possible to rank on page one of a Google search even if you don’t have your own website.
Want to know how?
It’s all about understanding local SEO. So in this article we’ll talk about how to use local SEO to boost your restaurant’s Google ranking without necessarily having a website of your own.
How to start a strong local SEO campaign for your restaurant
Increased competition in the restaurant industry means you need to focus on the unique things you can offer your audience, and one of these things is proximity, according to the Local Search Ranking Factors survey.
It makes sense.
No one wants to drive 20 miles to eat a delicious dinner. People want to find the best places that are closest to them. Sure, you can’t change your restaurant’s physical location, but you can influence other factors that drive your prospects’ searches and make you a top ranking business in your area.
Setting up a local SEO campaign is quite a practical and straightforward process. However you do need to know your ABCs of local search and use the proper tools to make it effective.
You don’t necessarily need an amazing website (or a website at all!), as long as you stay on the top of Google’s search results with the strategies below.
Let’s take a look at how you can make it happen.
Start by setting up Google My Business
According to Google themselves “Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.”
The local SEO study I cited previously from Moz ranks Google My Business as the number one source of traffic for local businesses. So, it’s paramount that you learn how to set it up correctly.
Let’s take your restaurant business as an example. Firstly, people will need to find your Go to the full article.
Source:: Jeff Bullas Blog