By Matt Ambrose
rawpixel / Pixabay
Listen to people and offer advice. Don’t just talk about yourself.
Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to living, breathing business owners.
I know it’s not what you signed up for when you shelled out for that expensive copywriting course, promising you could work from home in your PJs and never have to do real businessy things like “networking” ever again.
But trawling through Facebook groups, battling over poverty level rates on Upwork or email bombing lists you’ve harvested on LinkedIn will only get you so far.
If you want to work with serious players and high ballers (who’ll pay you $10k+ per project) you need to make some moves in the real world, making eye contact and greasing palms.
Live events are where ballers hang out
Unfortunately, most of us in this madcap copywriting world are committed introverts.
That’s nothing to be ashamed of.
It’s why we’re so good at getting into people’s heads, emphasizing with the pain they feel in their gut and conjuring up the emotional triggers that helps us sell stuff.
However, at a live networking event, hiding in the corner pretending to read your emails ain’t going to win you many new clients. So what can you do?
Thankfully, over the years of relentless marching into networking events, bold as brass, I’ve developed a few tactics for connecting with the right people and sparking new business opportunities, before kicking open the nearest fire escape to scurry home and recharge.
Today, I’d like to share them with you:
1. Dress smart
I know we’re all complicated and ‘multifaceted’ types. But people make opinions based on first impressions. So we just have to accept it and dress like professionals.
However, getting the iron out does offer an added bonus…
Along with presenting yourself as a reliable wordsmith, who pens high converting copy as surely as lightning strikes the tree, dressing smart is like putting on a suit of armour. It puts you in the right frame of mind and to feel like you have a serious service people need to know about.
Wearing an ironed shirt (or a smart T-shirt under a blazer) will give you the confidence that you have a look that reassures prospects. Turning up in your slacks and “witty” T-shirt (“we dress like this because we’re creative”) will have the reverse effect.
2. Walk up to people and say “Hello”
If you’ve attended a networking event before, the idea of entering a room of people you don’t know and walking up to introduce yourself can feel so far outside your comfort zone that you’re convinced your body will shut down in protest before you’ve even opened the door.
When, in fact, there’s nothing much to it.
I’ve done it so many times now that I don’t even think about it. I just look for the nearest group of people that looks interesting, walk up and introduce myself with hand outstretched.
Here’s the truth: Nearly everybody HATES networking. But if Go to the full article.
Source:: Business 2 Community