Listen up! How to Choose the Perfect Music for your Explainer Video

By Samantha Ferguson


When creating an explainer video, there are so many things to think about (the messaging, the graphics, the length) that it can be easy to forget about music. But music is a crucial component of any video, from the start-up explainer, to the Hollywood blockbuster.

Music will give your video life and it can also help to combat the shrinking attention span that marketers are now faced with. The perfect music will reinforce the tone of your brand and give your video a polished, professional feel.

It would be super cool to present your brand, service, or product to the world alongside your favourite Beatles track, but unfortunately, using commercial music is very expensive. Large brands license songs from artists quite regularly for their advertisements and videos, but for a small to medium sized business, it’s not a cost-effective decision. To put it into perspective, the cost to license a track can easily amount to that of a small house!

Instead of setting your heart on using a song you heard on Spotify, think about using a Royalty Free track instead. If you choose wisely, the results could actually be better than licensing a track, and you’ll have unlimited use of that song in the future, should you wish to make a follow-up video.

How does Royalty Free music work?

Normally when a musician’s song is used, the company that uses their work will be asked to pay a royalty for the use of that piece. This happens for all kinds of use of commercial music: nightclubs have to pay royalties for playing music, just as larger radio stations have to pay royalties on all the tracks they play. The royalties are processed by organisations such as the PRS and distributed to the copyright holders.

As we mentioned earlier, brands sometimes pay artists money upfront to use their music on an advert that’s seen by millions of people, rather than paying a royalty for each use. If you use a piece of music from a commercial source, you could be asked to pay for its use in the same way. The upfront cost of licensing music in this way can be prohibitive for a small project.

Royalty Free tracks get around the problem of measuring how many people listen to the song, how many times the video is played and how much the artist is owed. You also don’t have to pay huge fees upfront or ask an agent to set up the deal. Video producers simply pay a one-off fee for a track that they like, and once that payment is made, the person/brand/producer who bought it can use it as they wish.

It’s a no-brainer:

Royalty Free music is a much cheaper way of obtaining a good quality soundtrack for your video.

Is Royalty Free music…free?

Royalty free music varies widely in price. On the odd occasion, you might get lucky and find a track that’s free to download, but it’s not common. The usual rule of thumb is: the cheaper the track, the shorter it is. It’s Go to the full article.

Source:: Business 2 Community

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