By Jeff Korhan
Episode 71 of Landscape Digital Show reveals what the LinkedIn native video rollout will do for social selling and how to get your business ready for it.
Earlier this year LinkedIn made a number of updates to their platform that signaled a more relaxed environment for its users.
The most notable change is the newsfeed is now prominently displayed on the home page, making content (not contacts) central to the LinkedIn experience. Content updates boast bigger photos and video that occupy the full-screen width on mobile, with comment and share buttons more visible too.
All of this is clearly designed to position LinkedIn more like Facebook, it’s splashier social counterpart and not the “old man” of social media.
It’s apparently creating confusion about LinkedIn’s identity and how we should now be using it. For instance, LinkedIn started as the business networking platform, but now it prompts you to wish your connections a Happy Birthday, an activity that many believe belongs to Facebook.
Astute social media marketers are taking notice of the conversations growing on LinkedIn and considering a reallocation of resources to take advantage. You should too because, in addition to what we’ve seen thus far this year, the current rollout of native video is sure to shake-up how we accomplish our objectives with LinkedIn.
Native video is video that is created on social networks and played in-feed, as opposed to links to videos hosted on other sites.
Native Video Promises to Personalize LinkedIn
As of this writing, it is reported that only 500 people have the LinkedIn native video capability, and that is currently only possible using the LinkedIn mobile app. By limiting it to mobile, LinkedIn may be telling us that it is interested in what’s going on out and about with our lives, not just from behind the desk.
Native video is going to give you the chance to share more of your personality and the enthusiasm and energy you bring to your work. This means you should be thinking about how video can help bring out your best qualities as a person first and a business second.
LinkedIn’s co-founder, Reid Hoffman, has said that no business has ever given you any business.
It’s always a person within a business that helps you to accomplish your objectives. That’s probably a good stance to take with native video.
Social selling is being a person first, not a business.
It’s easy to imagine that if little things like birthday notices create turbulence for some LinkedIn users, then native video will be a disruptor, especially when you consider that what follows it is sure to be live video.
That will no doubt be the game changer, but before we go there let’s get ready for native video.
How to Get Ready for LinkedIn Native Video
One of the first steps for being ready for native video is getting your LinkedIn profile in order so that it is congruent with the persona that you intend to amplify with it. Depending on its current state, this may Go to the full article.
Source:: Business 2 Community