Kylie Jenner Shows One Path Forward for Celebs on Snapchat: TV

By wjarvis@adage.com (Will Jarvis)


Influencers have long complained that Snapchat is less friendly for marketing than rival platforms like Instagram or Facebook. There’s no ability to promote posts on Snapchat, for example. Even big stars have to be sought out without algorithmic assistance.

But Kylie Jenner, already the self-proclaimed most-viewed person on Snapchat, is now highlighting one powerful means of promotion on Snapchat: Get a show in its Discover section, where content appears whether users follow a brand or not.

Oh, and maybe get a TV show first.

Influencers have long complained that Snapchat is less friendly for marketing than rival platforms like Instagram or Facebook. There’s no ability to promote posts on Snapchat, for example. Even big stars have to be sought out without algorithmic assistance.

But Kylie Jenner, already the self-proclaimed most-viewed person on Snapchat, is now highlighting one powerful means of promotion on Snapchat: Get a show in its Discover section, where content appears whether users follow a brand or not.

Oh, and maybe get a TV show first.

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Source:: Advertising Age Digital

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