It’s National Social Media Day! The Top News and Tips from 2017 (So Far)

By Julie Chomiak

social media day state of social stats

It’s National Social Media Day! You may be thinking, isn’t every day social media day? Well, you’re half right. However, on June 30, 2010, Mashable created Social Media Day to “recognize and celebrate social media’s impact on global communication.” Every year since, there’s been a growing global effort to applaud social media on June 30.

This year, we’re celebrating Social Media Day by rounding up the top social media updates and tips from 2017. We love social media and know how important social media is to small businesses around the world. Give our list a glance to get up-to-date on the latest social media news and keep your finger on the pulse of social.

Video is everywhere

As predicted, video has launched to the top of nearly every social media platform. From Snapchat to Instagram Stories to Facebook Live, video is what people want and what they’re watching. The rise of the streaming economy has happened in 2017, and more businesses – big and small – are using video to their advantage.

Because audiences like and respond to live streaming, high-quality production is not necessary. People are more interested in getting a behind the scenes look at a brand instead of a carefully produced video as it’s authentic and exclusive. For small businesses with limited capacity for social media marketing, video is a sound investment. As mentioned, you can live stream on nearly any platform and generate incredible engagement, reactions, and new followers. It’s an efficient way to broaden your brand’s reach without spending a much time more money. 2017 is the time to make video part of your social media strategy.

Social media isn’t one-size-fits-all

The volume and sophistication of social media platforms are astounding and as these platforms continue to evolve, knowing where your target audience is most active is critical for social media marketing success.

Fortunately, demographic data is at an all-time high, so understanding your target audience is getting easier. Tracx published a comprehensive infographic that features platform-specific stats to help businesses know where to invest their time. Click the image below to see the full graphic.

For small businesses, in particular, data should be your best friend. It will make your marketing efforts more efficient and cost-effective. Dig into the data that’s readily available in infographics like the one above as well as in your platform-specific insights and metrics.

Instagram breaks app barriers

In other social media day updates, Instagram expanded its global reach by allowing users to upload photos outside of its app. This means the social media giant is accessible to millions of more people across the world. People can now sidestep data costs and storage requirements by opening Instagram through its mobile web version.

While this is just great all around for social media users, it’s especially important for small businesses. With its 700 million monthly users (and growing every month), having a presence on Instagram is strongly suggested. You can get your Go to the full article.

Source:: Business 2 Community

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