Is YouTube Right for B2B Businesses?

By Ryan Shelley

YouTube is the second largest search engine in the world and has more than one billion users. While this is a platform commonly seen as a video tool for amateurs, over the last few years, YouTube has truly become a media powerhouse. B2C companies have embraced this platform, but B2B businesses have been slower to jump on board. In the video below we will take a look at why YouTube is a powerful medium for B2B companies as well.

Video Transcript

Today on Hack my Growth we’re going to be talking about the power of YouTube marketing and whether or not this channel and powerful medium is right for the B2B audience.

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Let’s talk a little bit about YouTube. YouTube is the second largest search engine in the world. It is an amazing tool to disseminate your message to a specific group of people who are looking to connect and interact with you. It’s an essential tool in today’s marketing world. A lot of people in the B2C community use it very well. There’s a lot of music videos available. The entertainment industry has done a very good job using YouTube, and as we know, YouTube also has a lot of fun videos and cat videos and silly video and videos that are just absolutely random.

But is it really worth a B2B industry investing in this video platform? Well, my answer is absolutely yes. We’re going to talk a little bit about why it’s such an essential part of anybody’s marketing strategy and where there’s a lot of opportunities today for B2B businesses to capitalize by using YouTube.

70% of marketers are now using online video. It’s growing in popularity, but the problem is not everybody is using it effectively. Not everybody knows how to do so in a way that’s going to drive interactions. So if you can do a better job of telling your story, video is a powerful way of really bring more of the emotion and tangible elements back to your marketing. 70% of marketers in B2B space plan to spend more time on YouTube because they’re starting to see the value of real human connection that video brings. It’s really just visual storytelling that allows people to engage on a deeper level.

Now major brands like HP, Microsoft, Cisco, and Adobe are investing in their B2B side with YouTube. They’re creating digital content that is very specific. Maybe it’s tutorials, maybe it’s education videos, maybe it’s product demos, maybe it’s a culture video, but these major brands are really starting to invest in video and specifically on YouTube to ensure that they’re providing continuous value. It’s not just for people who are looking Go to the full article.

Source:: Business 2 Community

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