“I need a website as soon as possible.”
A statement we hear more and more as businesses recognize that a lack of online presence equates to a strong reduction in, well… customers in general.
But what is it you should expect when asking for a website ASAP?
How long is the ‘as possible’ part of your request?
What should you expect when it comes to timeframes and the completion of your web design?
And more importantly, what can you do to help speed up the process?
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How Long is ‘As Soon As Possible?’
No matter how urgently you want your website up and running, if you’re having it professionally designed and built (that’s if you are using a web designer), you’re going to have to expect they will spend a decent amount of time working on it, to ensure it meets your needs and design brief.
As web designers ourselves, we can tell you that you’re looking at around 6-8 weeks for a basic, non-complex site built to showcase your services. More complex sites, such as one that has an ecommerce (shopping) function, can take up to 10-15 weeks.
Of course, there may be times where websites can be completed sooner, or even take longer depending on your requirements; either way, you should be given a realistic timescale by your web designer well in advance.
You also may have to include additional time allowances for optional services, such as user acceptance testing which allows the site to be refined following beta tests.
So why so long? Isn’t this going to be detrimental to your business plan?
Well, no not really.
A website that is poorly designed, completed on a common template and thrown out into the worldwide web won’t achieve your marketing goals and is highly likely to damage your brand reputation, rather than improve it.
So why will it take a good few weeks before you can go live with your website?
Well this is because of the stages involved, including:
Planning: This requires finalizing your design brief and clarifying your business objectives. A sitemap is developed that outlines the structure of the website and the linkages between each page, and then wireframes, the skeleton of the site, is put together.
Web Design: Careful adherence your brand guidelines are followed and color palates arranged during the design stage of the website. A mock-up of the visual elements of the website is completed, with layouts, image ideas, graphics, headings, and menus. This alone is a long process of careful planning and preparation to ensure the customer journey within your site is seamless and meets expectations. This is also the time where written content is prepared and organized for each web page.
Website Development: The final build of your site requires the coding and programming of the site complexities. This is the stage where everything finally comes together, the design, the layout, the content, and functions to make sure that the website is operating exactly to your specifications.
Testing: Initial tests are carried out at this stage to identify any potential problem areas so that the website Go to the full article.
Source:: Business 2 Community