By Graham Jones
StartupStockPhotos / Pixabay
When you land on a web page you instantly see what type of website is being presented. You will notice, within fractions of a second, whether it is serious, or fun. You can see whether it is simple or complex. You might also spot that the website is exciting.
These are all elements of personality and every one of us has a combination of various characteristics that make us unique as individuals. The same happens with websites. The “personality” of Twitter is entirely different to the “personality” of Google or the “personality” of Amazon. They each are built with the same website coding, they each have the same basic structures, yet they are all different.
In the human world, there are some personality characteristics we prefer. The same is true with websites. There are some key personality indicators which jump out at us from a web page which makes visitors like the site. Remarkably, or perhaps not, what we like as the “personality” of a web page, appears to match what we prefer with people.
Attractive personality features we love
There are several different personality traits, of course, however, research conducted a couple of years ago provided some insight into which characteristics feature highly in what we like about other people.
It turns out that there are several personality traits which make other people attractive to us. Across four different psychological studies, the clear winner as the “number one” feature is kindness and understanding. Next on the list is intelligence, followed by a sense of humour. In other words, we are attracted to bright, happy people who have our interests at heart.
The personality of top websites
When you consider what we are attracted to, it is easy to see why the world’s most popular websites get our attention. The websites that we are most keen on using are the ones that are kind to us and understand us. They provide what we want, in the way we want it when we want it. They understand our every need and cater to our whims.
Those top websites are also clever. They do things in such a way that the complex functions are hidden from us, but they clearly know what they are talking about. The websites that are hugely attractive to us demonstrate knowledge and intelligence to us, without bragging about it.
Furthermore, these websites have a sense of humour with a bit of fun. They don’t take themselves or us too seriously.
Translating personality to your website
If you want your website to attract more visitors, then it needs to demonstrate a personality that people tend to like. You need to show that you are caring, intelligent and fun. But how can you do that?
- The first step is to make sure that you truly understand your audience. Provide precisely what they want and deliver that, focused entirely on their needs. This will demonstrate that you have the first element of a preferred personality which is kindness and understanding. If you don’t provide exactly what your Go to the full article.
Source:: Business 2 Community