Is Video Marketing Right For You and Where Should You Use It?

By Susan Friesen

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Why Video Marketing Garners Great Results for Business Owners and Entrepreneurs

Video marketing is a hot topic for us lately and for good reason.

Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the internet and now more than ever those videos influence their purchasing habits.

To help those on the fence with regards to their own video marketing we’ve put together a list of answers to commonly asked questions.

Is video marketing expensive?

Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost you anything other than your time. You won’t be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.

When it comes to making your videos focus on the value of the content over the presentation. Getting too creative can be a bad thing if it limits your ability to convey your message.

Where should you use video marketing?

  • Include video in your page content

    A study by Mist showed that having video on your landing page increased your chances of being found on page 1 for your targeted key phrases by 53%.

    Having a page 1 SERP listing is a challenge and if you’re in a highly competitive industry where a conversion is highly valuable then it becomes a constant struggle against your competitors.

    Increasing your page 1 rank chances by 53% makes a strong case for including video in your online marketing

    Whether your summarize in a talking head style video or use Power Point to create a slide show video having that in your content is a great way to make the most of your video marketing.

  • Include video with your blog posts

    You spend a lot of time on your blog posts and the content can have just as much value as a landing page. Why not include the info as a video and increase the chances of that information reaching more people?

    When you create blog content that users love they link to it in their own content marketing. Anyone marketing online knows the value of a strong link from a reputable website.

    SEO authority moz.com found that by providing a video along with the blog’s text and images you expand your reach by 3X and that means 3X the users and 3X the link earning.

Should video marketing replace your blog?

Generally no but it should be made a part of it. While online videos represent 69% of all global consumer online traffic in 2017 and 69% is obviously not a number you can ignore that’s not to say your industry is necessarily on the high end of the trend towards video.

It’s likely still trending that way but don’t let it override your established efforts. User’s expectations and habits vary per industry and niche within so add it to what you’re doing rather than Go to the full article.

Source:: Business 2 Community

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