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Kudos to the CEO who left one of my training workshops and took some time to look at how he, his employees and his company looked on LinkedIn.
After doing some review, not overly stealthy the way, he noticed that a senior member of his executive team seemed to be using LinkedIn differently. The tip off was they were actually using LinkedIn, after not being very engaged previously. The person who has paid no attention to LinkedIn, their profile or their network, and is suddenly pretty active, sends a loud signal. Note to self.
When asked about this, the executive team member ultimately shared that they were looking for a job after almost a decade with the company. Of course, this prompted an entirely different conversation.
What if something like this happens in your organization? Here are the main takeaways that, if you are on the leadership team, you should immediately glean from this story.
Leadership is still at odds with the value that social networks and channels bring to them individually and their companies. LinkedIn is a business network – stop thinking of it as social media. Moms, grandparents and tweens are not using LinkedIn. Your clients, potential talent, prospects, strategic partners, current and potential competitors are. Still not interested?
If you don’t know how something works, you will never find what makes it tick. Few CEOs and leadership teams understand how to leverage LinkedIn fully: it’s a way to engage with your employees, clients and prospects, understand who they network with and what they value professionally.
Do you feel like it isn’t necessary to engage with your employees? No worries, just know a competitor’s CEO may. The smart CEOs and business owners are building pipelines for talent and sales and introducing those folks to their HR and leadership teams.
Who doesn’t learn something from observing and listening on the train, airplane, networking event or in the hotel lobby? I know it can get noisy. However I guarantee, if you zoom in, there is insight to be gained. Not listening and engaging on LinkedIn just means you’re the person who puts your head down in the sand or puts on those noise reducing headphones. The person with the headphones on may be the last to know the planes going down.
Take some time away from the distractions of your day, sit down, log-in to LinkedIn (the desktop version, not the mobile app) and review your personal and company presence.
Does your LinkedIn profile and LinkedIn Company Page represent your personal and corporate brand? How many Company Page followers do you have? Who are they? Why are they following your LinkedIn Company page? More than 70% of people follow a Company Page because they are interested in working there.
How does your executive team look on LinkedIn?
How do your sales leader and team leverage their profile and networks to add value, network, and gain a competitive advantage?
Does your talent acquisition team use LinkedIn to share and provide greater context to why your company should be on others’ Go to the full article.
Source:: Business 2 Community