By Harold Brown
Like other aspects of social media and online social interaction keeping up with video in social and marketing contexts is drinking from the information firehose. This article explores those challenges and showcases a new entry in the market.
This CEO Says It’s Time To Rethink Your Approach to Video Marketing
We have known for a while now that video is only increasing in popularity, but I don’t think people truly realize the true influence of video content.
Here’s some perspective: did you know that 45% of people watch more than an hour of Facebook or YouTube videos a week? In addition, over half of video content is viewed on a mobile device.
What’s interesting, though, are what those stats mean contextually. Think about the churn rate of social content. By the time you’ve come up with a good idea, created it, and then posted it to your Facebook page or YouTube channel, people are onto the next thing.
When people (brands especially) think about video, they think about it as a long-form, high value piece of content. And the truth is, video is a high value piece of content. It just shouldn’t be thought of as an asset that requires thousands of dollars worth of equipment and months of work to create. Video is no longer a “professionals-only” content piece. Apps like Instagram and Snapchat (and its long lost cousin, Vine) have made the barrier to entry for video extraordinarily low.
Which means, if you want to get into the video content game–and you should–then what’s equally as important as coming up with good video ideas is your process for getting from start to finish as quickly as possible. In the world of social media, speed is as important (if not more important) than the idea itself.
To add some perspective to the volatile landscape of social media and video content, I asked Tom More, CEO and Founder of Slidely, on what the future of video looks like. For those who don’t know, Slidely is an app that allows users to create photo collages, video slideshows, and other types of social content.
The company’s newest rollout, a web app called Promo by Slidely, gives marketers the ability to cheaply, easily and quickly create short videos specifically for social media and its heavy churn rate. Promo provides access to millions of high-definition video clips from the Getty image bank, full libraries of rights-cleared music, and a simple interface for adding text titles and a logo. And in the new version of the app, which drops later this month, you’ll even be able to push content straight from your Promo dashboard to your Wistia and HubSpot accounts.
“Video isn’t a one-play gig,” said More. “It needs commitment and consistency. You can’t put all this money and effort into one video, thinking that sole piece of content will solve everything for your company. It’s not going to work. The way the social feeds operate, these assets have very short life spans. Go to the full article.