By Joe Phelan
Over the last 12 months or so, we’ve seen our fair share of controversies. With Brexit, Donald Trump being named leader of the free world, and Marine Le Pen pushing Emmanuel Macron all the way in the French elections, there is clearly a growing enthusiasm for ideas, and people, that, for want of a better phrase, go against the grain. But in amongst all this furore, are there lessons to be learned for businesses about harnessing the power of controversy in your content?
Trumping to conclusions
Perhaps the most obvious example of this trend is President Donald Trump, the businessman and reality TV star who, against all odds, became the most powerful individual in the world. He did so by assuring the electorate that he would be a voice for the voiceless, that he would instigate change for the betterment of all, and that he could be relied upon to understand the needs and challenges of real people.
For a man who once tried to sue an author for $5 million because he called Trump a millionaire instead of a billionaire, convincing working Americans that he had the capacity to understand their problems was something of an achievement.
On numerous occasions, Trump lambasted media outlets that either did not agree with his stance on a particular topic, or openly rebelled against his presidency campaign
He also managed to win the affections of people that had grown disillusioned with politics. And he did this by simply not acting like a politician; he threw Twitter tantrums, picked fights, gave contentious answers, and ruthlessly took advantage of any mistakes made by his opponents. His unorthodox methods gained him legions of supporters, many of whom took to social media to praise his ambitions, or discredit his rivals.
On numerous occasions, Trump lambasted media outlets that either did not agree with his stance on a particular topic, or openly rebelled against his presidency campaign. CNN, the American media powerhouse that Trump famously condemned as being ‘fake news’, and the New York Times, the newspaper he regularly describes as ‘failing’, received the lion’s share of his wrath, but other outlets were also been criticised. In doing so, he compelled his supporters to question the legitimacy of these established sources, and encouraged them to dismiss any negative stories as bogus. It was a move that proved to be incredibly effective.
Trump used, and continues to use, controversy to astounding effect. By persuading millions of people that some media sources were out solely to paint him as untrustworthy and devious, he assembled an army of individuals willing to support him through thick and thin. Trump thrived on controversy, because he knew how to use it to his advantage.
Trump used, and continues to use, controversy to astounding effect
Of course, not everyone is Donald Trump. Being provocative isn’t something you should make a habit of doing just for the sake of it. However, by tackling issues that split opinion, or discussing topics that are somewhat taboo, you could significantly enhance your content’s reach, and gain new customers Go to the full article.
Source:: Business 2 Community