Invest in Yourself and Boost Your Career

By Ellen Gomes

We all know that saving and investing our money is a sound practice. But other investments—beyond those that build financial assets—matter, too. In fact, no venture is more profitable than investing in yourself to increase your skills. This type of investment offers gains that continue to multiply throughout your career as your knowledge increases and you become more valuable to current and future employers, as well as to yourself.

To achieve career growth and recognition, you need to keep learning and growing. This type of self-investment can take a number of forms—from a light, daily investment to more intensive programs that last years. Here are four ways that you can continue to learn throughout your career:

1. Stay Current

One of the easiest ways you can ensure ongoing learning is by simply incorporating it, in small ways, into your daily habits at work and home. Do you roll over in the morning and check your phone? Instead of just catching up on email, maybe read one article of value before you get up or over breakfast. Commute to work? There are a ton of really valuable podcasts that you can follow by industry thought leaders, companies and news organizations. Find ways to incorporate articles, white papers, analyst reports, expert blogs, magazines and books that are related to skills you want to improve into your daily routine. Good resources include the Marketo Marketing Blog (you’re reading it right now, so you’re already doing great!), the American Marketing Association publications, and lists of other marketing and sales magazines, such as this one from All You Can Read.

2. Get Certified

If you have more time to commit, it may make sense for you to achieve one or more certifications that are relevant to your profession. This can take some research depending on your area of expertise or interest. If you’re a marketer, earning a Marketo Certification validates your skills, and can boost your career as it’s a sought-after skill by organizations and recruiters. Other certifications you may want to consider? Think about where you want your career to go and the skills you need to build to get there—maybe that’s a certificate in design, user experience, product marketing, or project management.

3. Take a Class

A more traditional way to educate yourself is by taking training courses or by getting another degree. Your education is only as good as your maintenance of it, but that doesn’t mean you have to constantly be pursuing a bachelor’s or master’s degree. There are plenty of courses you can take online or in person, either as a part of series or as a stand-alone—check out various universities, and businesses to see what they have to offer. For example, Marketo offers a variety of education options and certifications, including our instructor-led courses, which take a deep-dive (with hands-on training) into the Marketo Engagement Platform. Additionally, when students are ready, we offer the Marketo Certified Expert Exam; once Go to the full article.

Source:: Business 2 Community

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