Intel Will Sponsor the Olympics to Showcase Virtual Reality Tech


Intel plans to sponsor the Olympics through 2024 in the company’s latest bid to show off its technology through high-profile sports events.

The chipmaker said it will partner with the International Olympic Committee to bring Intel’s technology, such as virtual reality, 360-degree video, artificial intelligence and drones, to enhance the Olympic Games.

Intel is signing on at a time when global interest in the Olympics is waning. TV ratings have fallen and cities have dropped out of the running to host the games as costs spiral. Yet for Intel, the sponsorship is part of a broad push into sports after it launched a group to explore such deals last fall, seeking to highlight initiatives other than its main computer processor business. The Santa Clara, California-based company has been harnessing VR and other technology to heighten the fan experience during baseball, basketball and football games.

Intel plans to sponsor the Olympics through 2024 in the company’s latest bid to show off its technology through high-profile sports events.

The chipmaker said it will partner with the International Olympic Committee to bring Intel’s technology, such as virtual reality, 360-degree video, artificial intelligence and drones, to enhance the Olympic Games.

Intel is signing on at a time when global interest in the Olympics is waning. TV ratings have fallen and cities have dropped out of the running to host the games as costs spiral. Yet for Intel, the sponsorship is part of a broad push into sports after it launched a group to explore such deals last fall, seeking to highlight initiatives other than its main computer processor business. The Santa Clara, California-based company has been harnessing VR and other technology to heighten the fan experience during baseball, basketball and football games.

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age Digital

Be Sociable, Share!