Advertising on Instagram is considered to be a profession these days, a particularly lucrative profession at that. From Sugar Bear Hair Care pills to beauty products galore, influencer marketing (which includes Instagram sponsored posts) are taking over the world of social. You can find hundreds of articles online discussing whether a product is legitimate or an “Instagram scam.” In fact, this kind of marketing has become so huge that there are agencies dedicated to representing bloggers, celebrities, and influential names on the photo-friendly platform. How huge, you ask? It was recently reported that influencer marketing is now a billion-dollar industry.
Working with Instagram influencers
In addition to being a powerful tool for advertising, influencer marketing is in constant transformation. In the app’s most recent discovery, influencers weren’t living up to the app’s transparency standards. Until now, influencers were able to stealthily promote a product while getting paid. Moving forward, the Facebook-owned app is forcing users to be completely transparent about whether or not they’ve been paid to promote a product. It will be crystal-clear whether a celebrity is working in partnership with a business. The bread and butter of influencer marketing is as follows:
- Fancy celebrity by the name of Megan has 100k followers
- Fancy brand by the name of Coach pays Megan to promote Coach
- Megan receives free products and money, and tells followers why Coach is fantastic
- Megan’s followers buy Coach products
- EVERYONE WINS (except for those of us who are easy bait and decide to spend serious cash money on Coach products)
Up until recently, this transaction would have ended at Step 5. Since Instagram stepped in, attempting to provide “disclosure” to audiences, Step 6 would involve Megan receiving a letter from the Federal Trade Commission should she fail to clearly tell her followers she’s being paid. The official rules are pretty straightforward.
How to use the new Instagram update
With this new feature, Instagram-sponsored posts will be identified with a label or tag. This will live at the top of the sponsored post where the “location” is normally displayed. Instead of seeing #spon, #sponsored, #ad, or any variation of this hashtag, users will be able to clearly understand what’s sponsored versus what isn’t.
“Paid partnership with ____” — it doesn’t get more clear than that, folks. According to Instagram, this brand spankin’ new feature will be beneficial for a few reasons. “Both the creator and business partner will have access to Insights for that post, making it easier to share how followers are engaging with these posts.” A quick #ad will no longer suffice, so listen up, Insta-savvy beauty teens. In a blog post released by Instagram, the main reason behind this change is explained to be quite simple. “Partnerships between community creators and businesses are an important part of the Instagram experience, and a healthy community should be open and consistent about paid partnerships.”
In an attempt to define “community means clarity,” this is what the new Instagram-sponsored posts will look like.
First off, I’d Go to the full article.
Source:: Business 2 Community