By Andy Beohar
StartupStockPhotos / Pixabay
Aristotle said, “The whole is greater than the sum of its parts.” That’s the best argument we can think of for teaming up with a marketing agency instead of using a single in-house inbound marketer. Today’s marketing challenges are so complex that you need a team of experts in your corner to give you the competitive edge you seek.
Hiring a solo inbound marketer puts all your eggs in one basket. It may be a great basket, but there’s no way that one person can have all the expertise that you’ll find in even the smallest of agencies. On the flip side, your in-house employee will be completely focused on your business, whereas a marketing agency will have additional clients to cater to.
These are just a few ideas to consider if you’re weighing the hire of an inbound marketer versus a marketing agency. Let’s explore the pros and cons, so you’ll be able to make an informed decision when the time is right for your business.
Pros and Cons of Hiring a Marketing Agency
Marketing agencies act as a business partner by helping you develop and distribute messaging to support your brand. Agencies come in a variety of shapes and sizes. You’ll find the big name and big city agencies, small one and two-employee shops, and affordable, skilled options that exist between the two.
Each will bring different skill sets and experiences to the marketing table—you just have to decide what you need. Actually, that’s one of the ways a marketing agency can help you. Experienced agencies have likely worked with businesses similar to yours, so they have a good sense of what works and what doesn’t work in your industry.
Other benefits of working with an external marketing resource include:
- Collaboration. Marketing people are social animals. They get their best ideas while collaborating in a big mosh pit of creativity. A single inbound marketer is out of their element, with no one to bounce ideas off of. How will they stay fresh in six months or a year?
- Experience. You may only be able to afford one marketer who is skilled in some aspects of marketing. An agency will have experts in every area. Even if you only have one primary contact, the agency is going to bring all their resources to help you get the job done right.
- ROI. A skilled agency will be able to pay for itself with the money you make from targeted marketing campaigns. Each campaign must have a clear benchmark to measure your success. We often find this is one critical area that many solo practitioners of the marketing art miss because it’s very time-consuming.
- Competition. Marketing agencies focus strongly on their customers because they know that bad news travels fast. While you have to hold employees accountable for their actions, the fact that there are other competing marketing agencies waiting in the wings to take over your work can be leveraged to your benefit.
- Scalability. When your marketing starts working, you’ll know it. The leads will roll in faster, Go to the full article.
Source:: Business 2 Community