During a test that lasted just 15 minutes, Business Insider flagged some 10 million to 30 million phony impressions on various exchanges. Essentially, millions of ads purporting to be for Business Insider were sold by bad actors passing as the publication.
The findings left Jana Meron, VP of programmatic and data strategy at Business Insider, livid.
“I was pissed,” she tells Ad Age. “The reality is there is a great injustice that is being done and the more we can talk about transparency and openness then the better it is for the industry.”
Source:: Advertising Age Digital