By Bryan Tweed
Artificial Intelligence is no longer a science fiction storyline, but a concrete reality that is revolutionizing countless businesses across many industries. In fact, 62% of enterprises are expected to be using AI by next year, with the AI market growing to $47 billion by 2020. The staffing and recruiting field is no exception.
It currently takes a specific skill set and mentality to succeed in a recruiting career, but will the successful recruiters a decade from now look different from successful recruiters today? While some worry about job security and others rejoice because of role improvements, here’s how the future of AI will impact your job as a recruiter.
Applicant Tracking Systems Adapt First
The first palpable change AI will cause to your role as a recruiter will be in rapidly evolving Applicant Tracking Systems. An ATS may already be a centralized portal and database that you rely on to keep track of and manage candidates, but AI can grant that tool a tremendous amount of new capabilities only limited by the imagination of developers.
Picture an ATS that can instantly search and compile a candidate’s available public information from social media and search engines, providing not just a personality assessment but also a schedule of the hours that candidate is most digitally active. Combine it with instant background checks and revolutionized automated resume screening, and matching the right candidates to the right roles and knowing when and how to contact them will be easier and more effective than ever.
With tech behemoths like Google entering the ATS foray, the software you use every day is set to quickly become smarter and more robust. Programs already exist that can analyze recorded interviews by scanning facial movements and voice patterns to gauge emotional intelligence and truthfulness, and this information could be instantly available and compiled in a future ATS. At the very least, every administrative task your recruiting role requires will be streamlined, laying the foundation for you to more easily build a real relationship upon.
Marketing Automation Quickly Follows Suit
AI and automation often go hand in hand, and as ATS capabilities evolve so too will the way candidates are marketed to. According to a survey of 500 staffing and recruiting firms, only 32% said they send candidates emails on a regular basis. In an effort to improve communication, talent acquisition departments are increasingly partnering with marketing departments, working in tandem to capture the interest of candidates.
Once again, this is an area that AI will streamline and improve. Artificial intelligence thrives on data, and marketing communications provide figures such as which candidates opened a correspondence, if they clicked on a link, how long they spent on a page, and even where they scrolled to on the page. AI can take this into account in order to tailor future correspondences to each individual.
Artificial assistants like Mya already exist, and are Go to the full article.
Source:: Business 2 Community