How to Write Marketing Blogs Your Clients Will Actually Read

By George Georgiev

How to Write Marketing Blogs Your Clients Will Actually Read

I’m sure you’ll agree…

There are way too many bloggers out there who publish blog after blog, with the hopes of pulling torrents of traffic in order to win the rat race of ranking highly on the web.

They *think* that publishing new content frequently will make their clients stick to their blog like super glue and earn them a top slot on SERPs.

If only it were that easy.

Around 2 million blog posts are created every day. But how many actually rank high on the SERPS? How many are powerful enough to engage their audiences and make them subscribe?

Not many!

So if you’re serious about creating and publishing high-quality, engaging and entertaining marketing blogs that your clients will actually read, you’ll need to get acquainted with the SEO copywriting hacks that industry leaders use to write their marketing blogs.

I’m sure you’re already wondering, ‘Okay, smart guy. Where do I find these magical copywriting hacks?’

Well, the answer is down below where I’ve outlined five simple SEO copywriting hacks that almost guarantee high search engine rankings and a diverse readership for every marketing blog you publish.

Hack #1: Take advantage of the APP intro formula

Let’s kickstart our list of SEO copywriting hacks with the amazing APP intro formula.

APP stands for ‘Agree’, ‘Promise’ and ‘Preview’.

Let’s break down each word in this acronym.

Agree: If you want to your SEO copy to rank higher on the web, you’ll need to make your visitors agree with you.

In other words, start your SEO copy’s introduction with something that visitors to your site will agree with.

This will help you set up a connection with them.

Here’s an example:

This is something that will win you the approval of most avid readers of your content.

Now that you’ve got your visitors to agree with you, it’s time to make them a promise.

Promise: Here, you’ll need to promise your visitors a solution for the problem they are facing.

Here’s an example of how:

Now that you’ve promised your visitors a solution, it’s time to show them a preview of that solution.

Preview: Here, you need to show your visitors what your SEO copy is going to offer them.

So, there you have it – a perfect APP intro method that will make visitors swarm to your blog, and contain information that Google spiders will find credible and worth ranking.

Hack # 2: Add ‘Bucket Brigades’ into your blogs

So here’s the deal…

The more time someone spends reading your blog, the better your site will rank on SERPs and the better the odds will be of a conversion. But making people spend more time on your site reading your marketing blogs is no mean feat!

So how do you make both skimmers and more serious readers fall in love with your blog and spend actual time reading it?

Here’s the answer: you need to make your marketing blogs both readable and scannable in equal Go to the full article.

Source:: Business 2 Community

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