How to Win the Blog Battle

By Beth Walker

Free-Photos / Pixabay

I started blogging in 2005. My husband and I were living several hours from our families, and I was pregnant with our first child who also happened to be the first grandchild. We were both working full time, and I was exhausted from repeating the same information over and over with every ultrasound appointment. I decided the best way to keep things fair for everyone was to develop a central location for communication. Unedited pictures, a few comments, and an Amazon Wish List link were included.

A lot has changed since my first blog, beginning with the fact that the blog itself no longer exists and instead has been turned into digital photo books. Blogging has become an avenue for creative expression. It is still a central location for communication, but my audience has expanded. As a bonus, my blog has become a small source of income and has been a bridge to receiving free products and meeting amazing people with similar passions.

There have been some major shifts in blogging since 2005, and I’ve found that for every blog that starts, two end due to overwhelmed or frustrated writers who feel they have lost the battle for readers. The blog battle I’m discussing today is about more than the number of your readers. It’s the one that causes you to consider changing your blog content and causes you to lose your voice, writing about topics you aren’t that interested in but seem popular. And worse of all, the battle that causes you to convince yourself to give up on blogging.

Here’s How to Win the Blog Battle:

Define Your Audience

When I was blogging for our extended families, my audience was easily defined. But it’s not always that way, and this isn’t something that should be rushed. Let’s say you are passionate about knitting and you find that your friends are always asking you for help. You decide to start a blog where the most common questions are answered about knitting.

Your friends love your content so much they share it, and eventually, you find that your audience has grown well beyond your friend group. That’s awesome because you are helping hundreds of people with knitting.

If you aren’t careful, you could find yourself caught up in the common blogging trap of focusing too much on social media engagement. Often when this happens bloggers find themselves writing on subjects they think might get the most social media shares, even if they are out of context for the blog’s main subject matter. I’ve had friends who have had devotional blogs begin featuring grocery store sales as a way to draw in a larger audience.

Resist this urge! Remember that your friends were the original personas. Not only that, they appreciated your efforts so much they shared your blog with their friends. Your readers came to you for a reason. You are a resource to them.

Ultimately, you should be writing about a subject you are passionate about. And if one post resonates with an audience Go to the full article.

Source:: Business 2 Community

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