How to Use YouTube to Generate More Leads

By Christopher Gimmer

When most businesses think about how they want to generate leads, they typically gravitate towards PPC ad platforms like Google AdWords or Facebook Ads. As a result, YouTube is often overlooked.

Unfortunately for these businesses (but fortunately for you), YouTube can be a fantastic platform for capturing new leads.

In this post, I’m going to show you exactly how to use YouTube to generate more leads for your business.

Why Use YouTube to Generate Leads

There are a ton of reasons why you should be using YouTube to grow your business. The first is that videos on this platform are extremely search-engine friendly. Not only do they rank well in Google’s video search, but they also appear in YouTube’s own search engine.

Why does that matter? Google is the top-rated, most used search engine… and YouTube is the second.

That means that if you want people to see your content, turning it into a YouTube video gives you two legs up.

YouTube is also a video sharing platform and video is exploding right now. It is the most dynamic and engaging type of content viewers can access online, and it’s often valuable for both businesses and viewers. Because it’s so dynamic, it’s the perfect platform to tell your brand’s story in a way that will resonate with your target market.

The last big benefit? YouTube videos are highly shareable, much more so than Facebook posts or tweets. You can share a single YouTube video on every last social media platform, if you want, and it won’t feel out of place.

All these benefits translate directly into more sharing, more visibility, and more lead generation. Now that you understand the benefits, let’s discuss how to do it.

1. Brand Your Business’s Channel

You want your channel to be branded from top to bottom—or, more accurately, from your YouTube channel art all the way to your thumbnail images. This gives your YouTube channel—and all the videos within it—a more professional and credible appearance. This is essential in building trust from your viewers, which in turn is necessary for lead generation purposes.

1_branded-youtube-channel

The channel “Beauty and the Boutique,” pictured above, is a fantastic example of this. Her channel icon matches her channel art (which is the banner that stretches the top of the page). Her channel art also has the same color scheme and font as the thumbnails of each individual video. As a result, her channel looks professionally put together, making her seem more of an authority.

2. Utilize Keywords Effectively

One of the biggest advantages to using YouTube as a lead gen tool is that it’s really easy to find things. If you want to actually benefit from this particular perk though, you need to make sure the text surrounding the video is fully optimized for search. This means having plenty of keywords.

All of the text describing your video is searchable in both Google and YouTube search engines, so you want to Go to the full article.

Source:: Business 2 Community

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