How to Use Twitter for Your Content Strategy. The Ultimate Twitter Guide

By Paul Simmons

Unamo Social Media Monitoring

As a content writer and marketer who works for a SaaS business, for the last few years I’ve been trying to find the most relevant social media networks to work with.

In my case, it’s Facebook and Twitter – the two giants – that have always remained at the forefront. Having a social presence on these two platforms seems to always pay off.

So naturally, all my marketing efforts were wrapped around these two leading platforms.

And while Facebook is the place to go once or twice a day, Twitter is the fun spot; it’s an endless stream of fresh information (that lives a very short life). It’s full of news, up-to-date jokes and topic-centered or hashtag-focused discussions that (most importantly) demand a quick reaction.

Twitter is one of the major social media channels to support content marketing strategies of any b2b business. Its nature applies to the instant interaction with the followers, spreading the news and information.

Anytime your post goes viral, it’s usually because of the activity and buzz Twitter users have generated.

This is why Twitter and its applicability to content strategy is the evergreen topic to talk about, and that’s why I’ve come up with a comprehensive guide on how to use Twitter for your content strategy.

You are going to win over your followers’ hearts by providing them with compelling and relevant content that will grasp their attention. Let’s dive in.

Like all things in marketing, Twitter starts with setting goals.

Twitter Marketing Goals

What is your Twitter marketing objective? Brainstorm on this for a while. Your goal can be generating leads; building awareness; shaping your Twitter presence as an expert in a particular field and industry; creating a community; or sharing your blog articles.

Twitter objectives:

  • Lead generation – sending users (the referral traffic) to your landing pages
  • Building awareness of your products and services
  • Shaping a positive presence and opinion about your brand
  • Establishing expertise in a particular field and industry
  • Building a community
  • Generating new shares of your articles

Twitter is often used by many enterprises for handling customer support related cases. This application of the network will help keep your Twitter board alive.

However, it has its drawbacks too. In a short amount of time, you may find your board cluttered with complaints about technical issues and on display for all your followers to see.

If you’re up for replying to the complaints and ensuring a fast resolution to any issues, using Twitter for customer support may be an option for you. But if you want to maintain the impression of having the perfect product, the Twitter stream used in the form of Zendesk won’t help.

In the end, employing Twitter as a customer service tool has its pros and cons, and whether you decide to do so is your choice..

Clearly defined Twitter objectives will help you achieve them more efficiently.

Btw: save your time with powerful social media monitoring tools.

Once you have the Twitter marketing objectives ready, you can go a step further.

Identify Your Audience

After setting specific goals, before you can begin planning detailed Twitter activity, it’s important to identify your Go to the full article.

Source:: Business 2 Community

Be Sociable, Share!