How To Use Social Media To Increase The Value Of A Customer Relationship

By Sahail Ashraf

How To Use Social Media To Increase The Value Of A Customer Relationship

It takes around five times more money to find a new customer than it does to retain an existing one. And using social media to do this can often be easier than you think.

The ease of use and the low cost involved in a number of social media actions means that you can put together a programme that allows you to keep in touch with existing customers, reward them, and generally make them feel like special people.

Nearly every customer you acquire has the potential to bring you more revenue in the months and years to come. You just have to cultivate that relationship in a careful and precise way.


This is one of the key areas in which you can bring in some true customer care, and build up your database with customers who want to come back and buy again and again.

Segmenting your audience so that you have groups of customers together means that you can create unique and targeted campaigns. And outside of your standard advertising, you can also use this strategy to build up a series of tweets, for example, that give the personal and targeted touch to a particular group of buyers.

One way in which you can truly hack into the power of segmentation on social media is to offer discounts that are aimed at certain segments of buyers and prospects. Use your CRM for your set of discounts that you know meet the needs of a segment.

Then go online and check your social media accounts. A little filter work on Facebook, for example, will bring you a list of people who would most benefit from a discount on a particular product.

Get your sights on this list and give them the discount, and no one else. It’s targeted and it’s very personal. It shows you’re listening to an audience and tapping into what they need.

Audience Segmentation

Make sure that discounts are offered alongside exclusive or tailored content. For example, if you have a segment that consists of accountants and one of your products is exclusively for accountants, hit them with some content first of all.

Use the segmentation opportunity to create content that would appeal to them as accountants. Then, pull out the discount at the end of the content series. This way you’ve engaged them and probably informed or educated them. The discount on a product that perfectly suits their needs makes sense right at the end of that journey.

Use your customers in your content

Social media has been around for a long time now, but one strand has run through the whole experience without flagging. People power.

If you feature members of your audience in your social media posts, it immediately makes for a more warm and loyal brand. Doing this, in other words, makes your brand one that people feel good for connecting with.

They will come back time and time again to buy your product because you deemed it right to feature them in your content. This can, of course, be done Go to the full article.

Source:: Business 2 Community

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