How To Use Pinterest’s Group Boards To Get More Exposure For Your Business

By Tehmina Zaman

Jeffs Pinterest page

In case you hadn’t noticed, Pinterest has been in the news a lot recently.

In November last year, Pinterest started courting the business community with the creation of its business-specific accounts and a dedicated business support page.

Then earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation – not bad for a company that has yet to make a profit!

Most intriguing of all though was a study published last week by research center Pew. It suggested that Pinterest has grown so quickly, it’s now on course to catch Twitter in the battle for second place behind Facebook in the US social networking market.

These events indicate that Pinterest is quickly evolving from being last year’s hot new upstart to a legitimate social network that should be part of your marketing mix.

How can you maximize your time on Pinterest?

But how can you maximize your Pinterest activities without spending a ton of time on it? Well, along with scheduling your pins, one of the most effective but underutilized strategies to get more exposure from Pinterest is by using group boards.

Now, if you’re new to Pinterest, you may only know of regular boards that only you can pin to. You may have never have heard of group boards. Or maybe you have but you don’t know how to use them or don’t think they apply to you.

I’ve been dabbling with group boards over the past few months and have seen a dramatic increase in followers since I strategically introduced them to my Pinterest marketing.

So in this post I am going to demystify group boards, explain the advantages of using them and outline a few ways you can get started straightaway with this strategy.

What Are Pinterest’s Group Boards?

A group board works like a regular Pinterest board. The only difference is that along with the board creator, other people are also allowed to pin.

Group boards go under many different names – shared boards, contributor boards, community boards and collaborative boards. Regardless the term, they are all exactly the same thing.

There is currently no directory of Pinterest group boards. In order to distinguish a group board from a regular one you need to look out for the group icon at the top of a board when you are browsing someone’s page.

This snapshot of Jeff’s Pinterest page clearly shows that the board on the left, “For The Home”, is one of Jeff’s own, whilst the two other boards have contributors.

Key Benefits of Using Group Boards

Group boards are not only a great way to organize ideas and bring people together, but they can also have real tangible benefits for your brand and business.

#1. Dramatically boost your followers

If users select to “follow all” of any contributor’s boards, then they will be added as followers to a group board you are part of. The increased exposure and visibility you get through group boards will increase your follower growth at a faster rate.

#2. Exponentially Go to the full article.

Source:: Jeff Bullas Blog

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