By Dan Shewan
People love free stuff.
It’s not just people who are into “extreme couponing,” either. Almost everybody loves the chance to snag some free swag, whether it’s a buy-one-get-one offer on coffee at the local supermarket or the chance to win a year’s supply of free oil changes.
Marketers don’t tend to like using words such as “manipulate” to describe what they do, but when it comes to pushing your audience’s buttons, manipulating – sorry, leveraging – people’s desire to get something for nothing is one of the most powerful techniques at your disposal.
Today, we’ll be taking a look at you how can use giveaways and similar promotions on Instagram to build your fanbase and reach new potential customers. We’ll go over the fundamentals you’ll need to consider when launching a giveaway, real-world examples of how this strategy can impact your growth, as well as some cautionary guidelines on pitfalls to avoid.
What Are Instagram Giveaways?
Instagram giveaways are limited-time promotions in which brands promise to give away a product or service to one (or more) lucky entrants according to a specified set of criteria.
An example of an Instagram giveaway post
If you spend any amount of time on Instagram, you’ve probably seen a giveaway in action firsthand. Household-name brands and small businesses alike use Instagram giveaways to create buzz about new product lines, reach new fans, and grow their social followings.
Sometimes the prizes are incredible, while others may be… a little lackluster. Regardless of what you’re giving away (or trying to win), Instagram giveaways can be a great way to create some buzz and attract some potential new fans.
Why Should I Consider Running an Instagram Giveaway?
Although you can run an Instagram giveaway for just about any reason you can think of, the two primary reasons you may want to consider this kind of promotion are:
Ideally, a good Instagram giveaway should accomplish both of these goals. A highly shareable post will drive social shares by itself, which leads to greater exposure and impression share, while the giveaway entry criteria should accomplish the secondary goal of growing your Instagram audience.
The more people participate, the farther your post will be shared, which means more entries, which means more followers, which means more shares… you get the idea.
Why Would I Give Something Away for Free in an Instagram Giveaway?
If you’ve never used this kind of promotion before, you might be wondering if running an Instagram giveaway is a little counterintuitive. This is a fair point, but it’s one that’s worth looking at in a little more depth.
Original art/animation by Snowbacon
You’ve probably heard the expression, “You’ve got to spend money to make money.” This is true of the largest corporations and the scrappiest mom-and-pop shops alike. There are very few truly free ways to promote your business (though there are some), Go to the full article.