How to Succeed with Social Media During the Holidays

By Carol Stephen

How to Succeed with Social Media During the Holidays

How to Succeed with Social Media During the Holidays

Embrace the Holidays

Don’t be one of those people who believes that no business gets done during the holidays. People do business with those they know, like, and trust. So this is your big chance to become known, liked, and trusted.

stage seat photo

Photo by roanokecollege

Know Your Audience

It’s always important to know who you’re talking to because then you’ll know which holidays you should track. And having some understanding of those holidays is important, too.

floating lanterns photo

Photo by SeptmberSamurai

Acknowledge Different Holidays

If your target audience celebrates Hannukah, then you might want to do the same. At least acknowledge different holidays. Make a list of them and be sensitive to posts you might make on those days. Not everyone celebrates Christmas in our social media world! And it can feel pretty lonely if you’re in the minority on the holidays.

Wikipedia has a huge list of U.S. holidays, with links to other countries’ holidays as well: Public Holidays in the United States.

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Join Chats If Social Media is Quiet

Some holidays are very quiet on social media. The last week of the year, for instance. But if you’re there, you can join other people’s chats on Twitter or chime in on LinkedIn or Facebook groups. You might get the chance to chat with someone you’ve had a difficult time reaching the other times of the year.

floating lanterns photo

Photo by jongela19

Be More Social and Meet in Person

This might not exactly fall under social media–unless one of your goals is to meet people in person! People you meet in person from social media can become lifelong friends. And everyone can use more friends, right? Here’s an article I wrote recently: Why Online Friends Make the Most Delightful Friends.

floating lanterns photo


Don’t Be Afraid

Talk to people. Comment on their posts. Do things you wouldn’t ordinarily do, and you may get results you wouldn’t ordinarily get.

floating lanterns photo

Photo by jaredeberhardt

Let Me Know

Do you have any special plans for your holiday marketing? Let me know! Leave me a comment. I promise to write back. Really.

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Source:: Business 2 Community

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