How to Start a Vlog for Your Business the Right Way

By Greetje den Holder

‘How to Start a Vlog for Your Business the Right Way' I am learning about vlogging and so, in this blog, you will find the basics of vlogging. I first list six reasons why a company should be vlogging and then I list fifteen ways how to launch a vlog without failing:

I write my business blogs to stay up-to-date and to learn and grow as an entrepreneur. This blog is one very good example of that as I am preparing for vlogs on my website, which is a Dutch website about lesbian parenting. I have a few LGBT events coming up and I want to add vlog content to my blogs for several reasons. I am thinking about taking a course, but I want to be prepared for that as well, so you may read some more blogs about vlogging from me in the future.

As I am a newbie to vlogging, you will find the basics in this blog. Why should a company be vlogging and how do you get started? Are there things you should NOT do when vlogging and how can your vlog have the biggest effect? Those are the questions in my mind right now and those are the questions I hope to answer in this blog. First, I will list six reasons why a company should be vlogging and then I will list fifteen ways how to launch a vlog without failing.

I am using information from articles by experts Matt Byrom, Kaya Ismail, Liza Brown, and Business Film Booth.

6 reasons to vlog as a company

Here are six reasons why it is a good idea to vlog as a company:

1. The future is visual

Six billion hours of video are watched on YouTube every month, 92 percent of mobile viewers share videos with others, and internet video traffic will account for a staggering 69 percent of all global consumer internet traffic in 2017. And that could increase year after year. So, by starting to vlog now, your business can get ahead of the game or even be an innovator.

2. Video is rather effortless

Vlogging is a great way to get many videos out there quickly because they do not take much effort to create. It is just you, or someone else in your business, talking to a camera. In addition, vlogging is effortless for your viewers too. People want information quickly and watching a video is always going to be quicker than reading a block of text.

3. Video has zero cost of entry

Starting a vlog costs nothing in the sense that all you truly need is a smartphone. YouTube is the natural home of a vlog, and all that extra lighting and audio equipment is exactly that — extra.

4. Videos make you more human

We never really know that much about the companies we do business with. Sure, we can take a look at the photographs on their team page or read the “about us” section but a vlog is more relatable. The more human your company is, the more trustworthy you appear and the more customers you will gain.

You can further instill trust through vlogging by asking your customers or business partners to record themselves giving testimonials.

5. Vlogging offers a chance to be authentic

Beyond Go to the full article.

Source:: Business 2 Community

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