A well-crafted logo has the potential to become as recognizable as its business’s name. Think of some businesses that have logos with instant recognition, such as Target, Nike, and Apple. Most anyone can conjure the image of their logos within a second of hearing the brand name. These logos have become part of each brand’s identity.
For small businesses, having a logo that reflects the values and character of the business is incredibly important. Why is it so important? Oftentimes, the logo is a customer’s first interaction with a brand. Ensuring that a logo communicates the right message is part of its intentional design.
Today, we’ll look at a handful of companies for logo design inspiration. Each logo conveys a specific design tenet that small businesses should consider while working on their logos. Keep reading to learn more about excellent logo design and to get inspiration for your own business.
As a refresher, below are the five principles of lasting logo design:
Simple: Bare Tea Company
The Bare Tea Company’s logo is a perfect example of simple design. From the leaf graphic to the font choice, the design is straightforward and uncomplicated. From looking at the logo, a person can quickly discern what the business is about: simple tea products.
image courtesy of Bare Tea Company
If you dig in a bit further, the business is about delivering uncomplicated quality tea to people so they can slow down and enjoy life. The logo’s simplicity conveys these values all from four words and a small icon. The color choice and use of white space also play into the brand messaging. Each component works together seamlessly, and the result is a logo that is easy to understand and reflects the business’s brand promise.
What’s more iconic than the Coca-Cola logo? This logo has stood the test of time and keeps customers coming back year after year. The color and font are part of the brand identity and are recognizable assets of the business.
Although Coca-Cola has iterated its marketing and advertising designs over the years, its logo has remained consistent because it is timeless. No matter the trend or decade, this logo remains relevant. Now that is a winning logo!
image of courtesy of Coca-Cola
Consider these components when designing your business logo. As Coca-Cola has shown, a great logo can last a lifetime.
Memorable: Pittsburgh Zoo & PPG Aquarium
When you think of zoos and aquariums, naturally animals come to mind, but the Pittsburgh Zoo & PPG Aquarium created an outstanding logo that is unforgettable. The complex design, which changes based on where you focus your attention, communicates the brand’s mission statement and is a beautiful representation of the organization.
image courtesy of Pittsburgh Zoo & PPG Aquarium
The contrasting green and white allow you to either see a lush tree with birds flying in and out of it or, alternatively a gorilla facing a lion. Both images speak to what the organization strives to Go to the full article.