How to Set Up Facebook Dynamic Ads to Grow an Ecommerce Business on Autopilot

By Brad Smith

For a site that’s used by over a billion people, Facebook can be… complicated. Even when you try to give them money.

If you’ve tried to create Facebook ads, you might have noticed it’s challenging to get your money’s worth. You’re not alone. Many marketers and business owners have lost money through the nose on Facebook ads. Like this man who burned through $600,000.

Yet there are over 140 million Facebook users who want to buy products on Facebook. This is a huge, untapped market of potential customers that is ripe for the picking.

Luckily, things are getting simpler through a tool called Facebook Dynamic Product Ads (or FDPAs for short). FDPAs are a lucrative approach to increase your sales through Facebook.

Why? Through the use of artificial intelligence, you can automate your ads to show the right products, at the right time, to the right people. It’s like having a personal robot optimizing your social media strategy.

If you are unfamiliar with FDPAs, they work like this:


First, Facebook pays attention to which products your customers are looking at. Then, they use that data to show them the right ads based on products they’ve viewed.

FDPAs take some work to set up. But if you are familiar with traditional Facebook ads, they can be set up on autopilot in an hour or two.

In this article, you will learn how to create and automate FDPAs – and use them to get more sales.

Here’s what we’ll cover in today’s article:

  • What Are Facebook Dynamic Ads?
  • How Do Facebook Dynamic Ads Work?
  • 5 Reasons Why Facebook Dynamic Product Ads Are Important to Your Business
  • 3 Ways You Can Target Customers Effectively with Facebook Dynamic Ads
  • How to Set up Facebook Dynamic Product Ads
  • How to Run Facebook Dynamic Product Ads on Shopify
  • 3 Facebook Dynamic Product Ad Examples to Create Dynamic Growth
  • 4 Tips for Creating Better Facebook Dynamic Ads

What Are Facebook Dynamic Product Ads?

FDPAs are retargeting ads tailored to a customer’s browsing history. By integrating with your product catalog, Facebook will show potential customers the best ads for the highest number of sales.

How Do Facebook Dynamic Ads Work?

Like Facebook retargeting pixels, if a viewer visits your website and leaves, they will then see ads based on the pages they’ve visited.

Let’s say a prospective customer adds an item to their shopping cart.

They get side-tracked by one of life’s many distractions and abandon their cart. 7 in 10 people abandon items in their cart, by the way. Instead of losing the sale, you can show them ads that remind them of the stuff they abandoned.

But it gets better. You can also use FDPAs to automagically upsell your new customers.

If a customer buys from your store, you can show complementary products they may also want to buy. So you might show them an ad for a stainless steel toaster to match their new microwave.

Simply put, FDPAs are retargeting ads on steroids.

5 Reasons Why Facebook Dynamic Product Ads Are Important to Your Business

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Source:: Business 2 Community

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