How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified Professionals

By Margot da Cunha

adwords certification exam tips

Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late nights in the library, stacks of highlighted note cards, and begging your professors for extra credit, hooray!

Just when you thought your testing days were over, your new boss demands that you take and pass the Google AdWords exam to become an AdWords Certified Professional. Yikes…your stomach starts to rumble, and your testing anxiety rushes back from the dorm room you buried it in.

Take a deep breath! I’ve been there, and it isn’t too bad. As an alumni of WordStream’s Customer Success team, I went through this very process when I was hired back in 2013. I can still remember the endless tension built up in my shoulders during my first two weeks of studying this previously unheard of concept called search marketing.

For many, including every customer-facing employee at WordStream, becoming AdWords Certified is a critical part of the job.

If you’re looking to get certified, you’ve come to the right place! Since I’m an old dog with no new tricks, I’ve interviewed three of our newer Customer Success Specialists to give you the low-down on how to prep for and pass the AdWords Exam on your first try.

But first…

What is the AdWords Certification Exam?

The AdWords Certification Exam is a series of two examinations, which upon passing grants you your AdWords Certification. One of these online, multiple-choice exams must be the AdWords Fundamentals, plus another one of your choosing from the list below:

  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising

Key Facts to Know about the AdWords Exams

Luckily, the exam is free of charge, but there is a time restriction. The AdWords Fundamental Exam is comprised of 100 questions with an allotment of 120 minutes to complete the examination. The additional exams allot only 70 questions with 90 minutes to complete the examination.

adwords exam facts

Time limits and passing scores for each AdWords exam

As you can see in the table above, you must score 80% to pass on each exam. You have 7 days to retake the exam if you score below 80%.

Upon passing the exam you’ll receive a personalized certification as well as a Google Partners public profile page that lists your certifications. This is valid for 12 months, after which you’ll need to re-take the test to maintain your certification status.

It is true that your browser will not be locked while you take the exam, and you’ll have the ability to Google the answers. But relying on this method will not serve you well for multiple reasons. First off, you likely will not pass due to the time restrictions, and secondly, you will not learn how to use AdWords!

Hopefully this guide will set you up for success, but before getting into the tips it’s helpful to know about the challenges of becoming AdWords certified.

The 3 Main Challenges of the AdWords Certification Exam

If you’re feeling nervous about the exam, don’t! I’ve Go to the full article.

Source:: Business 2 Community

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