How to Mitigate Your Risk in Hiring Your Next CMO or Senior Marketing Executive

By Mark Miller

retained marketing executive search

Say you needed to hire a new senior marketing executive for your business, and you need to do it fast. This is a pivotal moment for your business; choosing a top marketing leader with the right skills and leadership can completely transform your organization and drive better marketing ROI for years to come.

If you’re a marketing leader, you probably have an idea of the kind of person you need to bring in.

But what if you’re a CEO, President, Owner, Head of HR, or someone else without a close perspective on marketing? Do you know where to start?

Hiring a new marketing executive can be a complicated, risky venture; that’s a major reason why CMO turnover is so high. Without truly knowing how marketing has changed over the five years and the power of modern marketing team and what it can do for your business, it’s impossible to write an effective marketing executive job description, let alone confidently recruit the right person.

Fortunately, business leaders have a valuable resource that can minimize the risk of a weak hire: marketing executive search agencies. If you work with an executive search specialist who has actual, hands on marketing experience themselves, you’ll get access to critical perspective and experience that puts you in the best position to recruit a leader capable of growing your business.

Fortunately, business leaders have a valuable resource that can minimize the risk of a weak hire: marketing executive search agencies. If you work with an executive search specialist who has actual, hands on marketing experience themselves, you’ll get access to critical perspective and experience that puts you in the best position to recruit a leader capable of growing your business.

Why It’s So Hard to Define the Right Marketing Executive for You

Marketing has changed more in the past five years than it did in the previous fifty. This has made it hard for top marketing executives to stay current and virtually impossible for non-marketing executives. If you are not current on marketing, how do you hire top talent?

That’s the core of what makes describing a senior marketing position so difficult and finding someone to fill it so risky. Marketing is changing fast; how can someone outside of marketing know what to look for? There are so many hard questions to answer:

  • What are the primary KPIs for this role?
  • How can marketing strategy improve our business strategy and innovation?
  • What organizational change do we need to support the latest changes in marketing?
  • How strong of a change management executive do I need?
  • How much should I pay this marketing executive?
  • Is technical expertise or leadership ability more important for this job?
  • What marketing background would best equip a person to handle this responsibility?
  • What problems will this person need to fix?

And that’s just the tip of the iceberg.

The Secret Weapon Business Leaders Have for Defining Marketing Leadership Roles

Need help describing your ideal marketing executive? There’s one valuable resource that often goes overlooked: retained executive search firms.

Of course, a top executive search firm can help Go to the full article.

Source:: Business 2 Community

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