Social media is unpredictable. This will not change, and it’s part of the excitement involved in being a part of it. But suppose the unthinkable happens and your social media channel of choice suddenly disappears?
Or it has a major security breach and has to be closed down indefinitely? If this kind of scenario takes place, it is important to be sure you have a backup platform or two that will allow you to keep operating as normal. In other words, if there are major problems with Twitter, which other platforms can you maintain at the same time to ensure you don’t lose an audience?
Algorithms, for example, are always subject to change as a part of a platform’s business strategy. If Facebook decides it’s receiving too much spam content, it may make the number of followers (for everyone) reduce dramatically.
If Instagram feels the same way, there may be a cull. These things are entirely possible, so brands need to be smart and focused on two areas. The first one is ensuring that they are in the right places. Secondly, the quality of work has to be high across all platforms, so there is no need to work harder to catch up in another space when a platform breaks.
Make sure you work with what you have
One key takeaway is that you should always give each channel a strong level of commitment and focus. This automatically shores up the brand against any disasters because a well-used social network will naturally gain a following and engagement.
If things do go wrong, by making sure you are on the right channels in the first place, and that you have built up a lot of hard work on these channels, any negative events will be lessened in impact. Naturally, you and your team have chosen platforms that offer the demographics that your brand needs to reach, so at least you will still be part of the conversation.
Social media only works for brands if they stay involved. Leaving a platform for days, and sometimes even hours can reduce the effect that you are aiming for. So the very best thing you can do with all your social media platforms is to work on them consistently.
Just to check, are you in the right place?
This is fundamental stuff. If you are on the wrong platforms, it is pretty much your fault if you aren’t gaining any traction. So take a good look at the demographics of each platform and decide whether or not you should take a back seat on one or two. Or even jump ship entirely.
For example, if you create products for people who like crafting, and your research has shown that the biggest market for crafting is women, you should be on platforms that have more women on them than men.
At the same time, you need to be on channels that allow for photos and images to be displayed, with filters as well so that you Go to the full article.
Source:: Business 2 Community