By Erin Higgins
Most business owners are well aware of the ability to advertise on Facebook, but not all of them realize the potential power that this opportunity holds. With billions of active users every month, the marketing stage is wide open—all you need to do is find the right audience. But with so many people, how exactly do you do that? If you’re wondering how to market your business on Facebook, you’re not alone.
In this post, we’ll go over some of the best methods for leveraging Facebook advertising to get actual results. That’s right—not just “Likes,” but real, money-making results.
How to Market Your Business on Facebook in 5 Steps
1. Setting Up a Business Page
Before we get into the details of how to setup and optimize your paid campaigns, you first need to make sure that your business is well-represented on Facebook. If you haven’t already, set up a business page with your current contact information and a high-resolution image of your logo. If you have a physical store location, you should add your address so that local users can find you.
In order to look professional, you should also have an on-brand cover photo. You can also encourage customers to give you a rating, which will increase your reputability. Be sure that you update the page regularly with content that your followers and other members of your target audience will find enjoyable. Remember, it’s important to give people a reason to click that “like” button. If all you do is post boring promos for your own products, there’s not much reason for people to connect with you.
Additionally, you can register your business’ Facebook page so that it has a blue or grey check mark beneath your profile photo. This lets users know that it’s your official page. Note, however, that not all businesses will be eligible for this. Check the terms on Facebook to learn more.
Once you’ve completed your business page set up and started posting content and gaining new followers, it’s time to begin your paid advertising campaigns.
2. Identifying & Targeting Your Audience
How to market your business on Facebook has a lot to do with advertising to the right people. There are billions of potential customers on Facebook, but not every single one of them will be interested in what you’re selling. But don’t let that overwhelm you! The beauty of the Facebook advertising platform is that it has incredibly detailed targeting features that allow you to narrow down your audience to a very specific group of people.
Before you hop into Facebook’s Audience tool, you have to figure out who your target audience is. The best way to do this is to create a buyer persona. Essentially, a fictional profile based on actual data from market research from your customer base. This includes buying behaviors, demographics, pain points, goals, and more. Once you gain a comprehensive understanding of the type of people who are already buying your products, it will be far easier to find new consumers.
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Source:: Business 2 Community