How To Market Like You Give A Damn

By Ryan Shelley

Creating and building authentic relationships online begins with building trust. Trust takes work. In order to build trust, you need to get to know the other person, just like you would in a non-digital relationship. Often times we forget that behind that other computer screen is a real person with real feelings and emotions. Whether you’re a business owner or a marketer, taking the time to understand the emotional temperament of the people coming to your site will help you to empathize with them and build a deeper more meaningful connection.

The average American comes in contact with 4,000 to 10,000 marketing messages each day. A large majority of them are just filtered out as noise. We have become so used to being interrupted by traditional advertising that most of us just ignore it. The ones that do end up making it through are either by accident or because they had something special, an emotional connection.

We are drawn to things that move us on an emotional level. Our emotions are indicators of what we like and/or dislike. But emotions are also scary. Our culture has done a great job of telling us “not to be emotional” while also playing with our emotions to get us to buy, click or engage. Just think about the evening news. Why continue to watch one story after another on crime, disaster and the like? Because it messes with us on an emotional level. But what if we learned how to use our emotional intelligence to create and build relationships that are grounded in trust? In my option, this is the key to building a business and marketing strategy that will stand the test of time.

The Four Emotional Temperaments

There are many personality tests out there that help you learn more about yourself. One of my favorites is the four temperaments. When doing a Myers-Briggs evaluation, there are 16 possible outcomes. There are also a lot more variables involved, which can make it hard to decipher what personality someone may have. The four temperaments keep it simple and focus on the core emotional drivers each group has. Understanding these four temperaments can help you better empathize with those in you personal and business life. The four temperaments are; sanguine, phlegmatic, choleric, and melancholic. The following descriptions can be found in full on this site –


People with sanguine personality type tend to be lively, optimistic, buoyant, and carefree. They love adventure and have a high-risk tolerance. Typically, Sanguine people are very poor at tolerating boredom and will seek variety and entertainment. These people are very creative and may become great artists. In addition, they are fantastic entertainers and will naturally do well if they choose careers in the entertainment industry.


Someone with phlegmatic personality type is usually a people person. They seek interpersonal harmony and close relationships. Phlegmatic people are loyal spouses and loving parents. They preserve their relationships with old friends, distant family members, and neighbors. People with phlegmatic temperament tend to avoid conflicts Go to the full article.

Source:: Business 2 Community

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