If you have read my blogs, you know by now that YouTube is the second largest search engine behind Google due to the user-friendliness and the soaring popularity of video content. According to Adam Wagner, with 3 billion searches per month, YouTube’s search volume is larger than that of Bing, Yahoo, AOL, and Ask.com combined.
As you can probably tell, video content is a very powerful component of your marketing mix. In this blog, I show you how your company can get the most out of video content.
4 Ways to get the most out of video content
According to a HubSpot survey, almost 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year and 33% of inbound marketers listed visual content creation, such as videos, as their top priority for the coming year. For these people, it is interesting to know how you can get the most out of your video content. Wagner has 4 tips that allow you to enhance your video’s reach.
1. Leverage YouTube’s popularity
Since Google owns YouTube, video content hosted on YouTube ranks well on Google. Capture search traffic from YouTube by creating videos around topics people are searching for or talking about. These topics include everything from viral phenomena to commonly asked questions.
2. Drive social engagement
Social networks are promoting more and more video content because consumers are hungry for engaging video content. It is critical that your business is creating content that users will want to view and share.
Extra tip: make sure your video has subtitles. Users are very likely to be scrolling in an environment where they do not want sound but may still want to watch your video. Do not miss that opportunity to engage with them.
3. Showcase video on your website
Video is a great way to describe your business’ unique value proposition quickly and easily and to showcase your company culture. Explainer and introduction videos are really strong tools for your homepage or a “how it works” section on your website. Do not assume that people want to take the time to read many pages on your website. Make it easier for them with video.
4. Use video in your email marketing
Email marketing is a terrific way to stay top-of-mind and in front of consumers because it goes directly to them. Also, as they have probably opted-in at some point, it is a warm audience ready to hear from you. The key to successful email marketing is to create content that provides value.
Extra tip: even though there are tools that allow you to embed video directly into email campaigns, video can be just as effective in email if you simply tease the video in the email and push users to your website. Those who are interested will click through.
3 Things to take into account when producing video content
Before you have a video to share, you actually need to produce one. Andrew Medal has listed 3 ways that help you create great video content.
1) Be concise and consistent
Source:: Business 2 Community