How to Leverage Social Influencers and Win Customers

By Shane Barker

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Everyone from startups to top brands have started working with influencers to draw in more customers. Tomoson reports that not only is influencer marketing the fastest growing customer acquisition channel, it’s also the most cost-effective. And 51% of marketers claim to acquire better customers with the help of influencers.

If you’re looking for new ways to acquire valuable customers for your business, it may be a good idea to start working with influencers.

Here are some crucial tips that will help you leverage influencers to win your target customers.

Find the Right Influencers to Work With

There’s nothing more important than finding the right influencers to work with if you’re going to execute an influencer marketing campaign. This is where most marketers struggle with. Econsultancy found that identifying the right influencers is the biggest influencer marketing challenge.

The key to finding the right influencers lies in defining an ideal influencer and using the right tools to look for them. When identifying your ideal influencer, think about your campaign goals and make a list of the characteristics an influencer should possess to help you achieve those goals. This will help you understand how to select only the most relevant influencers out of hundreds of potential ones.

As for the right influencer marketing tools, that are several effective options. HYPR is an excellent tool as it gives you insights into the influencer’s audience demographics in addition to the usual stats like follower count. So you can use it to identify the best influencers whose audience shares the same interests as your target audience.

There’s also Onalytica, which will let you conduct your influencer search based on a number of aspects. You can use it to look for the right influencers based on their category, topic, audience demographic, or content. NeoReach is another great option, as it helps you discover the influencer’s audience demographic along with the brands they’ve worked with.

Execute Campaigns to Meet Your Goals

Just because you liked what your competitors did with influencers doesn’t mean you should copy that specific campaign. And just because a big brand has succeeded with a certain campaign doesn’t mean you should try it out too. Your choice of campaign is just as important as your choice of influencers if you need your campaign to be a success.

In this case, since you want to win customers through influencer marketing you should execute campaigns that are sure to win you new customers. Here are a few ideas:

1. Giveaway Contests

Giveaway contests are an excellent way to draw a crowd and win a new audience over. The chance to win something for free could compel a lot of people to pay attention to your brand. And when an influencer hosts the contest, it gives you more leverage as you’ll be reaching an entirely new audience.

Mommy influencer Katie Stauffer, for example, helped promote kids’ clothing brand Pink Chicken NY through a giveaway contest. The winner will get shop credit worth $400, which is an excellent Go to the full article.

Source:: Business 2 Community

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