By Syed Balkhi
Do you have a high website bounce rate? Are you attracting a lot of traffic, but failing to turn those visitors into customers?
Having a million organic visitors sounds like quite an accomplishment, but ultimately, that traffic is worthless unless you can use it to drive business.
What if I tell you there’s a simple four-step process you can use to turn your organic visitors into leads and paying customers, no matter what niche or industry you’re in?
It’s not an instant fix — you’ll need to invest some time into getting this process set up.
But once you do, you’ll be surprised at how efficiently it works, and what a big impact it can have on your bounce rate…and bottom line.
Let’s get started turning that traffic into customers.
Step 1: Understand what your visitors are looking for
Let’s face it: just because you drive tremendous website traffic doesn’t mean that you can easily turn your website visitors into customers.
That’s because not every organic visitor is your ideal customer. They may just be browsing without any intention of making a purchase, or it could be that you don’t offer what they’re actually looking for.
Understanding your website visitors is critical for your business. Here are a few tips to learn more about them:
- Find organic search terms: In Google Analytics, you can get detailed insights by looking at the organic search terms report. You’ll find that an increasing number of results are listed as not provided; to extract that data, you may want to add a filter to your Google Analytics profile.
- Find your most popular content: Once you identify which pages attract the most traffic, you can focus your efforts on optimizing these posts for improving conversions.
- Find the highest converting pages: Understanding the highest converting pages will help you to learn what kind of content attracts customers for your business. Often you’ll find there’s a big difference between your most popular content and your highest converting content.
- Onsite search: By analyzing your onsite search trends, you can understand what your customers are expecting on your site and if they’re actually getting what they want. This is a great way to identify gaps in your content.
By understanding your audience, you’ll know exactly what they’re looking for, and how your business can meet their needs. Next, we’ll take a look at how you can use that data to convert visitors to customers.
Step 2: Encourage new visitors to opt-in to your email list
When you dig into your analytics in step one, you’ll probably find that about the majority of your first-time visitors will never return to your site.
In fact, it takes six to eight touches on average to generate a viable sales lead.
That’s why collecting email addresses from your potential customers is vital to your business. With an email newsletter, you can keep in contact with your customers until they’re ready to convert.
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Source:: Business 2 Community