By Emily Sidley
What marketing lessons can you learn from Stranger Things? This blog post explains.
Stranger Things is clearly one of the most popular shows these days. The second season dropped at the end of October, and within the first three days, all episodes averaged around four million viewers across the U.S.
Why is the show so successful, and how can you apply these elements to your marketing strategy? Keep reading for helpful insight from the show as a whole, as well as lessons you can glean from lines delivered from the characters themselves.
5 Marketing Lessons from Stranger Things
1. Establish an Emotional Connection
There are a couple of ways Stranger Things establishes an emotional connection with viewers right away:
- Through characters to whom they can relate. Viewers are drawn into the story right away in season one with realistic, likable characters including Mike, Lucas, Dustin, Nancy, Jim Hopper and (of course) Barb. This carries through into season two, with characters like Steve and Bob, too.
- By establishing a nostalgic look and feel. As this post explains, “When we think back on our childhood and the good memories we remember most, it usually brings up feelings of joy and happiness…fond memories make us smile — and that leaves us open to brand messaging.” The nostalgic look and feel of the 1980s remains consistent in both seasons, including fun moments like the main characters dressing up as the Ghostbusters for Halloween or touching moments like Steve sharing the secret to his hair with Dustin.
When it comes to your brand’s marketing strategy, are you establishing an emotional connection? There are countless ways to do this; think about how to make your company relatable to your target consumers or ways to evoke feelings that will make them smile, such as joy and happiness.
2. Tell a Good Story
Is storytelling part of your marketing strategy? (Shutterstock)
A good story draws in the audience, leaving them wanting more. After the first season of Stranger Things, viewers couldn’t wait for more. And now that the second season is available, there’s already speculation for where the story will go in season three.
How do you tell a good story with your business’ marketing? How can you create a compelling mystery without having a character disappear?
Beth Adan does a great job of breaking down four elements of a good story and relating them to your marketing strategy. You can read the full post here, but the main points are:
- Theme (Know Your Industry)
- Plot (Know Your Story)
- Structure (Present Readable Content)
- Characters (Include Your Audience)
3. Entice with a Mystery
From the first episode of season one, the viewer is intrigued, curious and compelled to learn more:
- What happened to Will Byers?
- Who is Eleven and where did she come from?
- Is Barb still alive?
This carries through to season two as well:
- Who are the people in the first scene and how do they relate to Hawkins?
- Why is Will still seeing the upside down?
- What’s the backstory on Max and Billy?
Source:: Business 2 Community