How To Improve Your Content Strategy With Virtual Reality – Interview With Mitch Joel

By David Reimherr

Mitch Joel

When Google wants someone to explain the latest developments in marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the rock star of digital marketing and called him one of North America’s leading digital visionaries. In 2006, he was named one of the most influential authorities on blog marketing in the world. Mitch is president of Mirum, a global digital marketing agency operating in close to twenty countries with over two thousand employees (although he prefers the term, Media Hacker). He is also an author, blogger, podcaster, and passionate speaker who connects with people worldwide, by sharing his innovation insights on digital marketing and business transformation. He has been named one of the top one hundred online marketers in the world and was awarded the highly prestigious Canada’s Top 40 Under 40. Recently, I interviewed Mitch Joel to talk virtual and augmented reality. I’ve followed Mitch for years, and with a bio like this, who wouldn’t be excited to have the chance to learn about such cutting edge topics from him? Here are the highlights from our conversation:

DR: Before we dig in to how brands and businesses can use this technology, I want you to first explain what virtual reality and augmented reality are.


MJ: The simplest way that I explain this is that we are taking what we see on the Internet- the information & how we have experienced and moving it from a flat screen to basically our real or three-dimensional world.

  • Virtual reality is the sort of weird, interesting looking head things that we put on, that we strap on to our face, and the big difference between virtual reality and augmented reality is that virtual reality is fully immersive.
  • Augmented reality allows you to see the world as you currently see it, with information from the internet or three-dimensional information layered on top of it.

So, augmented reality would be things like Microsoft and their HoloLens product, or if anyone has tried Pokémon Go, that was augmented reality, because you were looking through your phone, seeing your environment as it is, and seeing little Pokémon monsters on top of it. Virtual reality is things like Oculus Rift, which is Facebook’s platform.

DR: So, they’re similar but different. How would somebody just starting out get going with virtual reality? How about augmented reality?


MJ: I actually would reverse engineer that and say, ‘What are you trying to accomplish with your business? What types of engagement do you want to create for your customer?’ Is there an opportunity for just doing it for PR? Is there an opportunity you want to be first in your industry? Is this more from the innovation side your business where you want to tinker and toil with new and emerging technologies? I think you Go to the full article.

Source:: Business 2 Community

Be Sociable, Share!